2012 Online Testing Awards Winners

Automotive Tests:

Gold Ribbon: Infiniti

Silver Ribbon: Hyundai

Button Tests:

Gold Ribbon: Amsterdam Printing

Silver Ribbon: MoneYou

Copywriting Tests:

Gold Ribbon: Hallmark

Silver Ribbon: KRAS

Ecommerce Cart Tests:

Gold Ribbon: ThePartyWorks

Silver Ribbon: Dell

Ecommerce Category Page Tests:

Gold Ribbon: Palmers

Silver Ribbon: Dell

Ecommerce Product Page Tests:

Gold Ribbon: ThunderShirt

Silver Ribbon: Vertbaudet

Finance Tests:

Gold Ribbon: Unive

Silver Ribbon: Freo

Hon Mention: MoneYou

Footer Test:

Gold Ribbon: KRAS

Header/Banner Icon Tests:

Gold Ribbon: Palo Alto Software

Silver Ribbon: SmileyCookie

Homepage Tests:

Gold Ribbon: Dell

Silver Ribbon: KRAS

Hon Mention: Dell

Landing Page Tests:

Gold Ribbon, B2B: Awayfind

Silver Ribbon, B2B: MarketingProfs

Gold Ribbon, B2C: Webroot

Silver Ribbon, B2C: BestStunGun

Lead Generation Tests:

Gold Ribbon, B2B: Dell

Silver Ribbon, B2B: Hubspot

Gold Ribbon, B2C: EZTexting

Silver Ribbon, B2C: NewSchool of Architecture & Design

Navigation Tests:

Gold Ribbon: Dell

Silver Ribbon: KRAS

Hon Mention: Urban Outfitters

Online Ad/Banner Tests:

Gold Ribbon: The Telegraph

Silver Ribbon: The Telegraph

Path Tests:

Gold Ribbon: KRAS

Silver Ribbon: Dell

Search Box Test:

Gold Ribbon: Dell

Search Results Tests:

Gold Ribbon: ThePartyWorks

Silver Ribbon: KRAS

About WhichTestWon’s 2012 Testing Awards:

Entries for the 2012 testing awards were free, compliments of Awards Sponsor Monetate. Our goal was to encourage as many marketers as possible to enter their tests in order to inspire others. We received more than 100 entries in January 2012. Judging took place in February.

Judging was non-biased. We did not favor any particular agency, testing platform, or brand. Our goal was to spotlight tests that would be inspirational for the marketing, analytics and Web design community. Each submission was judged by the following criteria:

#1. Technical & Tactical Basics:
Was the test conducted properly? Were the results conclusive? Did the test meet the stated objective?

#2. What was measured?
Was the conversion activity measured by the test directly relevant to the objective? Did measurements take any KPIs (key performance indicators) into consideration beyond immediate clicks?

#3. Results Data
What were the actual results? Did the test cause a substantial conversion gain? Note: All entries had to reveal their data to the judges, but we did agree to keep some data private. Also, judges did not automatically award the top gaining tests, because gain is related to how well the control creative was previously optimized. It’s not fair to judge a bad original with huge gains against a great original with smaller gains.

#4. Inspirational due to counter-intuitive results?
Were the results surprising, proving that you can’t depend on your intuition or “best practices” to guarantee best conversions?

#5. Inspirational because widely applicable?
Was the test one that many, many marketers could and should copy on their sites or landing pages? Would the lessons learned be a useful tool to help marketers convince the powers-that-be to let them run similar tests?

Meet Our Judges

Nathan Richter
Strategic Services Director, Monetate
Justin Rondeau
Editor & Evangelist, WhichTestWon.com
Anne Holland
Publisher, WhichTestWon.com