2013 Online Testing Awards Winners

 2013 Online Testing Awards Winners

Ad Tests:


Gold Ribbon: Dennis Publishing


Silver Ribbon: AlliedHealth.me

Hon Mention: HubSpot

Advanced Tactics:


Gold Ribbon: KinderCare


Silver Ribbon: AOL

Cart Tests:


Gold Ribbon: Build.com


Tie: Silver Ribbon: WriteWork

Tie: Silver Ribbon: Charmandising

Copy:


Gold Ribbon: Unbounce


Tie: Silver Ribbon: SmartShoot

Tie: Silver Ribbon: ion Interactive

Ecommerce Tests:


Gold Ribbon: Palmers


Silver Ribbon: Clarks

Financial Services Test:

Gold Ribbon: MoneySuperMarket.com

Silver Ribbon: ING Netherlands

Form Element Tests:


Gold Ribbon: Gemm Learning


Silver Ribbon: Rasmussen College

Hon Mention: KinderCare

Homepage Tests:


Gold Ribbon: MyFavouriteMagazine

Silver Ribbon: de baak

Hon Mention: Seton

Navigation Tests:


B2B Gold Ribbon: IBM


B2B Silver Ribbon: Autodesk

B2C Gold Ribbon: Build.com

B2C Silver Ribbon: Krone

Offer Tests:


Gold Ribbon: WirtschaftsBlatt

Overlay Tests:


Gold Ribbon: Improvements® Catalog


Silver Ribbon: OAD Reizen

PPC Landing Page Tests:


Gold Ribbon: Nationwide


Silver Ribbon: Dell

Site-Wide Template Test:

Gold Ribbon: McClatchy Interactive

Silver Ribbon: Salomon

About WhichTestWon’s 2013 Testing Awards:

Entries for the 2013 testing awards were free, compliments of Awards Sponsor HubSpot. Our goal was to encourage as many marketers as possible to enter their tests in order to inspire others. We received close to 200 entries in January 2013. Judging took place in February.

Judging was non-biased. We did not favor any particular agency, testing platform, or brand. Our goal was to spotlight tests that would be inspirational for the marketing, analytics and Web design community. Each submission was judged by the following criteria:

#1. Technical & Tactical Basics:
Was the test conducted properly? Were the results conclusive? Did the test meet the stated objective?

#2. What was measured?
Was the conversion activity measured by the test directly relevant to the objective? Did measurements take any KPIs (key performance indicators) into consideration beyond immediate clicks?

#3. Results Data
What were the actual results? Did the test cause a substantial conversion gain? Note: All entries had to reveal their data to the judges, but we did agree to keep some data private. Also, judges did not automatically award the top gaining tests, because gain is related to how well the control creative was previously optimized. It’s not fair to judge a bad original with huge gains against a great original with smaller gains.

#4. Inspirational due to counter-intuitive results?
Were the results surprising, proving that you can’t depend on your intuition or “best practices” to guarantee best conversions?

#5. Inspirational because widely applicable?
Was the test one that many, many marketers could and should copy on their sites or landing pages? Would the lessons learned be a useful tool to help marketers convince the powers-that-be to let them run similar tests?

Meet Our Judges

Dan headshot Dan Slagen
Head of Global Marketing Relations, HubSpot
Justin Rondeau
Chief Editor & Evangelist, WhichTestWon.com
Anne Holland
Publisher, WhichTestWon.com