2014 Online Testing Awards Winners

 2014 Online Testing Awards Winners

Video Tests:

Gold Ribbon: Autodesk

Silver Ribbon: Radley

Subscription Site Tests:

Gold Ribbon: Miljoenenspel

Silver Ribbon: The Times

Product Page Tests:

Gold Ribbon: Clarks

Silver Ribbon: MissLipGloss

Overlay Tests:

Gold Ribbon: Bulk Reef Supply

Silver Ribbon: AT&T

Offer Tests:

Gold Ribbon: Djoser

Silver Ribbon: Get Revising

Navigation/Site Search Tests:

Gold Ribbon: Alinc Technologies

Silver Ribbon: McClatchy Interactive

Homepage Tests:

Gold Ribbon: Northern Parrots

Sitewide Tests:

Gold Ribbon: Dell

Financial Services:

Gold Ribbon: ING Netherlands

Silver Ribbon: Energy Helpine

Site Engagement Tests:

B2B Gold Ribbon: Ballard Designs

B2B Silver Ribbon: Truvo

Ecommerce Tests:

Gold Ribbon: Vertbaudet

Silver Ribbon: Windstream Communications

Category Page Tests:

Gold Ribbon: Extra Space Storage

Silver Ribbon: Alight

Cart Tests:

Gold Ribbon: The Times

Silver Ribbon: Hiscox

Button/CTA Tests:

Gold Ribbon: HomeAway

Silver Ribbon: Alinc Technologies

B2B Lead Generation:

Gold Ribbon: Thomson Reuters

Silver Ribbon: Infusionsoft

B2C PPC Landing Pages:

Gold Ribbon: Kabam

Silver Ribbon: AAA Hoosier Motor Club

B2B PPC Landing Pages:

Gold Ribbon: SAS

About WhichTestWon’s 2014 Testing Awards:

Entries for the 2014 testing awards were free, compliments of Awards Sponsor Marketo. Our goal was to encourage as many marketers as possible to enter their tests in order to inspire others. We received close to 200 entries in January 2014. Judging took place in January.

Judging was non-biased. We did not favor any particular agency, testing platform, or brand. Our goal was to spotlight tests that would be inspirational for the marketing, analytics and Web design community. Each submission was judged by the following criteria:

#1. Technical & Tactical Basics:
Was the test conducted properly? Were the results conclusive? Did the test meet the stated objective?

#2. What was measured?
Was the conversion activity measured by the test directly relevant to the objective? Did measurements take any KPIs (key performance indicators) into consideration beyond immediate clicks?

#3. Results Data
What were the actual results? Did the test cause a substantial conversion gain? Note: All entries had to reveal their data to the judges, but we did agree to keep some data private. Also, judges did not automatically award the top gaining tests, because gain is related to how well the control creative was previously optimized. It’s not fair to judge a bad original with huge gains against a great original with smaller gains.

#4. Inspirational due to counter-intuitive results?
Were the results surprising, proving that you can’t depend on your intuition or “best practices” to guarantee best conversions?

#5. Inspirational because widely applicable?
Was the test one that many, many marketers could and should copy on their sites or landing pages? Would the lessons learned be a useful tool to help marketers convince the powers-that-be to let them run similar tests?

Meet Our Judges

rick-siegfried Rick Siegfried
Sr. Customer Marketing Specialist, Marketo
Justin Rondeau
Chief Editor & Evangelist, WhichTestWon.com
Anne Holland
Publisher, WhichTestWon.com