Comments on: IMVU Landing Page Test

By: Stewart Turton

Stewart Turton — Fri, 12 Feb 2010 00:43:11 +0000

The member login form could be reducing conversions just by being an irrellevant distraction which adds a unnecessary cognitive step in processing the page and getting to the important stuff. It’s fairly prominent and the extra navigation links in the top right probably aren’t helping either.

By: Michael Fox

Michael Fox — Thu, 11 Feb 2010 20:13:50 +0000

Thought for sure I would get this weeks challenge right. My eye went to the single image of the girl and not the couple.

By: Rick Schettino

Rick Schettino — Thu, 11 Feb 2010 06:27:07 +0000

I think it’s purely the photo in this case that made the difference as opposed to the last test where I don’t think the photo mattered at all.

By: Elizabeth Ball

Elizabeth Ball — Wed, 10 Feb 2010 20:23:22 +0000

Interesting – and I got this one wrong! Even a member can end up on a landing page so you don’t want to alienate them but it’s also made me think about actually putting a photo of a couple in the sign-up page for my free newsletter.

By: Springkeeper

Springkeeper — Wed, 10 Feb 2010 20:18:10 +0000

Other than the hero spot image, I didn’t find much difference between the two. Kept looking, and spotted the login fields. I guessed right.

By: ScottyB

ScottyB — Wed, 10 Feb 2010 19:31:12 +0000

Dang I didn’t even see the login info at all. I wonder what would happen if they were targetting males with the female lander with the login smaller?

By: katemckeon

katemckeon — Wed, 10 Feb 2010 18:10:55 +0000

Didn’t think that removing the membership login field could cause that much of a bump. Wow. Great test. This goes completely against my personal preference – perfect reminder of the potential contrast between developer preference and sales drivers.

By: Phil

Phil — Wed, 10 Feb 2010 17:34:47 +0000

Got it right, but I must say I was really surprised that it was the ‘member log-in’ that provided the biggest bump. I guess that knowing that you may have to pay to access the site can be a deterent.

By: Kim Dudra

Kim Dudra — Wed, 10 Feb 2010 17:19:00 +0000

Instinct told me that “skin sells” so I went with B. However, to the point about drawing readers deeper into the site, it’s true you don’t always want to ask for the sale up front, on your homepage.

You need to build trust with your reader and allow them to go through their own decision process. If they’re not given the opportunity to research what they’re interested in, and provided the content to do so, then you won’t have built a case for them to buy (or subscribe).

By: George Bennett

George Bennett — Wed, 10 Feb 2010 17:17:14 +0000

Anne, i love getting your newsletter!!

I was so surprised at this result!

My gut instint told me the shot of the woman would have higher conversion, then i justified it to myself by saying it is down to her making eye contact with the audiance.

But i guess i was wrong! lol

Thanks.