About Anne Holland:
Summary:
Anne Holland is the Publisher of ‘WhichTestWon?’ and President of Anne Holland Ventures Inc, an online business media company. Perhaps best known as the Founder and Past President of MarketingSherpa, Anne has been conducting tests and research into what works best in marketing for more than 20 years. Anne’s LinkedIn profile is at:
http://www.linkedin.com/pub/anne-holland-orlovic/0/8/b41
Quick Disclaimer:
Although I’m deeply interested in testing, and have personally witnessed the response lifts that testing and optimization can bring, I’m not a testing or analytics professional myself. I’m a marketer-turned-publisher who’s had the luck to interview hundreds of other marketers about their test results over the years. So, although I’m no statistician or technical expert, I guess you could call me a testing evangelist.
Official Bio:
A multiple award-winning marketer and publisher, Holland is President, Anne Holland Ventures Inc, a media company publishing websites of practical help to businesspeople. The company is headquartered in Portsmouth RI, USA.
As Founder and Past President of MarketingSherpa Inc, Holland published pragmatic research studies such as annual Search Marketing and Email Marketing Benchmark Guides and the bestselling Landing Page Handbook. 237,000 professional marketers in corporate America read her newsletters featuring exclusive Case Studies and fresh data every week.
Holland has been a featured speaker, and often keynote, at more than 100 industry conferences including Email Summit, Business-to-Business Lead Generation Summits, eTail shows, Affiliate Summit, Direct Marketing Association events, Microsoft Worldwide Partner Conferences, and Ad-Tech conferences (for which she is also a former Advisory Board Member.) She has been quoted in The Wall Street Journal, The New York Times, DMNews, Entrepreneur.com, Fast Company and Business 2.0 among others.
An award-winning marketer herself, since 1992 she has served as a Judge for many industry awards including the Viral Marketing Hall of Fame, the Ad-Tech Awards, the Electronic Retailing Association Awards, MarketingSherpa’s Email Awards, and the Interactive PR & Marketing Nettie Awards.
A 25-year business veteran, Holland’s past credentials include advising such brands as The Economist and Bacardi on online strategies. As head of marketing for Phillips Business Information, a $100+ million media company, Holland led the launch team for one of the world’s first profitable subscription Web sites in the mid-1990s. Holland’s career started in direct marketing working for such publications as The Oil Daily, Aviation Daily, Defense & Foreign Affairs, Satellite News, and Jane’s Publishing.
Holland is a graduate of Connecticut College in New London, Connecticut, and The Groton School in Groton Massachusetts. She splits her time between residences in the US and Croatia.
