WhichTestWon’s Annual A/B & Multivariate Testing Awards: FAQs






Quick FAQs

The purpose of our Awards is to shine a spotlight on ‘best of’ A/B tests and multivariate tests conducted by marketers and conversion experts around the globe. Past winners include DELL, Vegas.com, Crutchfield, IBM, Westwood College, Avis, and dozens of other brands. We run two annual awards — the Online Testing Awards every January/February to celebrate Web site and online ad tests, and the Email Testing Awards, every May/June, to celebrate email testing.

This year’s Online Testing Awards were free to enter thanks to generous support from Monetate.

How to Enter Awards: Free

The Jan 31, 2012 entry deadline for WhichTestWon’s 2012 Online Testing Awards has now passed. Click the button above to see who won. We’ll start accepting entries for our 2013 Online Testing Awards in early January 2013. Got a great test you’d like to see featured in WhichTestWon before then? Contact editorial at JustinR (at) WhichTestWon.com – we are always looking for ‘test of the week’ candidates!

Plus, coming in May 2012 – get ready to enter your email marketing tests in our 2012 Email Test Awards. Sign up for our free email newsletter and we’ll send you all the details. Entries are now open for our January/February Online Testing Awards this year. Click here to enter!

Yes, vendors, consultants and agencies may submit Awards Entries on behalf of your clients. However, we do ask that you double-check with your client first to be sure they’re cool with it. If they win, their creative samples and some notes about their test will be posted on our public Winners Hall of Fame (although you can request that certain results data remain private between you and the judges.) Your clients – and you – will also get a link back to your sites from WhichTestWon.com.

WhichTestWon’s editorial team reserves the right to use information from and publish entries for our editorial purposes, regardless of the status of that entry. By submitting, you give us that copyright permission. However, if you request that we keep your data secret, we will be very careful to maintain that privacy and never publish numbers you have not approved.

Rules: How We Pick Winners

Judging is non-biased. We’re looking for statistically conclusive, a/b and multivariate tests that will inspire other marketers to start (or continue) testing. You may have used any vendor, work with any agency or run tests in-house, and be from any country… as long as you provide us with an English-language translation of the critical elements.

Judges evaluate a number of factors (not just lift), including whether the test was conducted using best practices. However, you *must* include some conclusive results data — such as % lift — in your entry for our judging, although you may request we not reveal that data to the public.

Prizes: Fame, Links, & Ribbons

Winners receive publicity, bragging rights, and links from our site to their sites and profiles of their vendors, including testing technology and services firms or agencies. You’ll also receive a digital Awards Ribbon you can post on your site or blog.

Plus, your test will be immortalized in our online Award Winners Hall of Fame so future generations of marketers can be inspired by it. (Note: If you asked the judges to keep your results data private, we’ll make sure it’s not included in your Hall of Fame write-up.)

Meet 2012′s Web Testing Awards Judges

Anne Holland, Publisher, WhichTestWon.com
Nathan Richter, Strategic Services Director, Monetate