B2C Lead Gen Form Test

Version B’s embedded lead gen form increased form completions 72.72%, when compared to Version A. This test won a Gold Ribbon in our 2009 Testing Awards in the B2C Lead Generation Test category.

Omniture, An Adobe company, conducted the test using its own Omniture Test&Target technology on Laureate Education, Inc.‘s Walden University site pages. Three versions of the page were tested.

We gave this test a Gold Award because the marketer implemented the winning form as part of Walden’s page template on pages throughout the site.  Using test results to change your site template is often a tough sell to HiPPOs.  Congratulations Walden!  We hope many other sites follow your example and embed forms — instead of links to forms — on their page templates as well.

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