July 2009

If you are a copywriter who has agonized over headline wording, you’ll love this week’s test at WhichTestWon.com.

What I find fascinating about this test:
#1. Headline testing increased conversions 113%
#2. It wasn’t the page headline — it was the order form headline!

Also, if you’re in the paid content or online publishing industry, definitely check out this week’s test because it’s for a paid subscription website.

P.S. Thanks to everyone who blogged and/or Twittered about us this past week, especially Jonathan Loriaux, Jodi Kukla, Scott Frangos, Jackie Kuehl, Lisa Fischer, Kevin Hood, CBalling, Hemang Gadhia, Debbie Swider, Lorre Zuppan, Pardot.com and Dianna Huff’s B2B Marcom Writer Blog.

It’s time for you to cast your vote for this week’s test and find out the real-life results.

Can a talking avatar — a cartoon-style head that starts speaking when a visitor enters your site — entice more visitors to opt-in for an email newsletter?  Some marketers worry this tactic is too aggressive or abrasive to work. You might get more bounces than you do opt-ins. See test results data at WhichTestWon.com. BTW: This test was not fed to us by an avatar company. We got it from a real-life marketer just like yourself.

Another note: If you missed last week’s Webinar on SEO & Testing, check out the instant replay plus PowerPoints at: http://whichtestwon.com/seo-how-to-avoid-the-risks.

This week’s winning page beat the loser by 47% — although they look very, very similar. Can you guess which one won?

Cast your vote at: http://whichtestwon.com/archives/1485.

This test will be of particular interest for all marketers and Web designers who create category pages and home pages where multiple products are promoted. Should you pull out one product as a star with a bigger ‘hero shot’ at the top of the page, or should you give equal weight to a bunch of products? Click over to see the samples and results now!

P.S. Thanks to everyone who Blogged and/or Twittered about us this past week, especially Manoj Jasra’s Web Analytics World, SEOReport.com, The Winery Web Site Report, Richard Sedley, Ben Healey, Dylan Bland, George Kim, kimimasa, WebsBook.com, and InterfaceGuru.