If you are a copywriter who has agonized over headline wording, you’ll love this week’s test at WhichTestWon.com.
What I find fascinating about this test:
#1. Headline testing increased conversions 113%
#2. It wasn’t the page headline — it was the order form headline!
Also, if you’re in the paid content or online publishing industry, definitely check out this week’s test because it’s for a paid subscription website.
P.S. Thanks to everyone who blogged and/or Twittered about us this past week, especially Jonathan Loriaux, Jodi Kukla, Scott Frangos, Jackie Kuehl, Lisa Fischer, Kevin Hood, CBalling, Hemang Gadhia, Debbie Swider, Lorre Zuppan, Pardot.com and Dianna Huff’s B2B Marcom Writer Blog.