If you want to raise ecommerce sales, this week’s test is for you.
The test, run by Laura Ashley’s UK apparel and home furnishings site, resulted in nearly a 20% lift! The coolest thing, to my mind, is that both test panels you’ll see on our site were designed using best practices. So, even if your cart is cleanly designed and uses best practices, testing tweaks can create a big bump in conversions.
I hope you enjoy it. The link again: WhichTestWon.com
P.S. Thanks to everyone who blogged and/or Twittered about us this past week, especially Jim Kukral, Usability London Blog, Martina Stoyanova, Mark Red Blog, The Email Guide, Jonathon Grapsas, Chris Rizzo, Mitchel Harad, Compendium Blogware, Allied Internet, Suzi Shapiro, Jay Eskenazi, Phelan Riessen, Jesse Kanclerz, and Loren McDonald.