Honest to god, when I first heard about this week’s test, I thought it was incredibly stupid. It’s one thing to try out-of-the-box ideas, another to try tests that are bound to fail because they are dumber than dumb. Judge for yourself and see the results data.
One thing I did like about this ecommerce product page test, though, was the fact that winning page was chosen based on paid orders, not just add-to-cart clicks. Typical ecommerce cart abandonment rates hover around 60% — so I don’t care what moved the “add to cart” needle as much as I care about changes that propel more customers all the way through checkout.
Anyway, here’s the link again: http://whichtestwon.com/archives/2208/
P.S. Thanks to everyone who hotlinked to us this past week, especially Linda Bustos, Jeff Doan, Sharon Crost, Phillip Vargas, Roberta Rosenberg, Scott Miller, RK Johnston, Mixx, Zeynep Basaran, Pratt, Melita Shelley, Alan O’Rourke, Hank Stroll, No Life Head, Käufer Portal @ESPs, and Striped Plaid.