Testing News Blog

January 2010

New A/B Test for Your Vote: Left vs Right-side Forms?

Do lead generation forms get more submissions if they are on the left side of the page or on the right side? This is the type of layout decision marketers can agonize over — vote for your favorite: http://whichtestwon.com/archives/3026

Plus, after you vote, be sure to check out the insider info we posted for you about this test. I think you’ll be as fascinated as I was by the left-brain-vs-right-brain hypotheses and what the results could mean for other sites. http://whichtestwon.com/archives/3026

Looking forward to your comments on this one!

P.S. Thanks to everyone who linked to us recently, especially Perry Marshall, Andrew Girvan, Hiconversion, Inc., Anthony Babajee, Mark Comerford, Aaron Hoos, Michael Goglia, Greg Payette, Colin Y.J. Chung, Shelley Ellis, Magnus Nilsson, Adrien O’Leary, Rehan Z, Matrix Group International, Inc., HooYoo Relationship Marketing, Carey Gatz, Google Tech, Juan Gestal, Wagneropera.net, Per-Erik Skramstad, Torry Burdick, Ranah Alynn Voss, Susan Shaffer, Christian Watson, Stacy Taylor, Netkutatasok, Ricky Wilson, Naotsugu Murakami, Debbie Swider, Christiaan van Betuw, and Larry Kaul.

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Category: Landing Page Tests, Lead Generation TestsTags:

New Test for Your Vote: Wal-Mart’s Radical UK Homepage Revamp

Be careful when you place your vote on this week’s test! The test was focused on layout, not content. So, you’re picking which Walmart UK (aka Asda.uk) homepage wireframe gets the best results, and ignoring the samples’ differing copy and offers. Go to: http://whichtestwon.com/archives/2993

I am extraordinarily pleased to bring you this case study because homepage tests — especially those that try radical navigation bar changes — can be incredibly difficult, mainly due to office politics.

As I surf the Web, I’m continually struck by how many sites settle for “me-too” homepage layouts. Formally accepted best practices in homepage layout haven’t changed since about 2003. An eon ago. Isn’t it time we start to test and challenge our old assumptions?

Really looking forward to your comments about this test and homepage tests in general. The link again: http://whichtestwon.com/archives/2993

P.S. Thanks to everyone who spread the word about us recently, especially Will Scully-Power, The Cynical Marketer blog, CopyClips blog, David Wang, Carey Gatz, Entrepreneurs’ Organization Boston, Terje Gaupseth, and Landing Page Tips.

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Category: eCommerce Tests, Homepage TestsTags: , ,

New A/B Test for Your Vote: PPC Landing Page for Lead Generation

If you’re involved in lead generation online, this week’s test recently run by Hair Club to improve paid search ad campaign conversions, will definitely interest you: http://whichtestwon.com

As you’ll see, the two landing pages are fairly different. Version A features a flash video and brief copy with lots of links to more info. Version B is static with no flash and longer text instead of info links. Plus, there’s something extra not evident from our samples — Version A responders click through to a lead generation form on another page. Version B responders don’t. Instead, when they click, their lead gen form appears as an overlay on the page they’re currently on.

I think that’s a neat test idea. Don’t you? If you’ve also tested anything like this, please let me know.

P.S. Thanks to everyone who linked to us recently, especially Ken Colborn, Arlina Allen, Sarah Jones, Bruno Canato, Christian Watson, Jonas Felipe, Interaction design blog, Email Institute, IxD Studio, Ralf Rattay, Thomas Bidaux, Women are I.T. (WIT), Donna Meredith,
David Evans, TJ McCue, rnebhwani, Ran Liron, and Virtute.org.

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Category: Landing Page TestsTags: , ,