Testing News Blog

February 2010

New A/B Test for Your Vote: Navigation Bar Wording

If you reword an item on your navigation bar, would you get more clicks and conversions for your site’s offers?  You’ll love this test — see if you can pick which word won: http://whichtestwon.com

This is a MUST-SEE test for every marketer using webinars — because it was the word “webinar” that was tested.  I can tell you, this test has completely inspired me to run some tests myself: http://whichtestwon.com

Looking forward to your comments on this one — especially if you have any nav bar copy test stories of your own to share.

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Peter Milburn, Direct Marketing Club of New York, André Morys, Andreas Hackl, Torsten Hubert, Web Arts AG, Jay Baer, Scott McAndrew, Jill Druschke, Arnie Kuenn, Chris Book, Morgan Stewart, Chad White, Stephanie Miller, Tony Sirois, Prominent Placement, Sean Shoffstall, Shelly Bowen, Claudio Perrone, Rodrigo Sebold, Brian Finnerty, Capterra, Marc Munier, Jordan Benshea, Netkutatasok, Marcus Coghlan, Scott Bain, Pamela Jacobson, Nishan Rudrakumar, Janine Jones, Listrak, Kent Lewis, CopyClips blog, WhichMVT.com, and Dave Jung (B2Blog).

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Category: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)Tags: ,

New A/B Test for Your Vote: Which Hero Shot Got 37% More leads?

Can you guess which product ‘hero shot’ generated 37.2% more leads? Vote your gut now at: http://whichtestwon.com/archives/3174

The test was for a special type of business printer.  Its marketers wondered, would prospects rather see a photo of the printer itself or an example of something it printed? It boils down to features vs. benefits. And that’s a marketing debate as old as the hills. http://whichtestwon.com/archives/3174

One final note — the test hypothesis was developed by using Limbic neuromarketing tools, which are apparently popular in Germany. (I hadn’t heard of them until now.)  We included a link to more Limbic info for you on the Test Results page in case you’re interested.

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Roberta Rosenberg, How To Monetize You blog, Timothy Fitz, Dan Poynor, Janine Jones, Ash Maurya, Heather Rasley, Abi Clowes, Carey Gatz, Landing Page Tips, Caryn Ginsberg, Christian Watson, Shelagh Wallace, Dhaneswar Arani, and Ken Jones.

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Category: B2B Marketing Tests, Landing Page Tests, Lead Generation TestsTags:

New A/B Test for Your Vote: Membership Site Landing Page

If you work for a membership or subscription site, or if you’re into virtual worlds, you’ll really enjoy this test. Pick which landing page version converted more new paid trial members: http://whichtestwon.com/archives/3102

The coolest part of this test is in the Results section where you’ll see exclusive multivariate data on which elements made the difference in response rates.  (Hint: I think you’ll be surprised; and, if you do work with a membership site, you may pick up the phone to call your testing team as soon as you see this data.) http://whichtestwon.com/archives/3102

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially BlogZwoNull, Melinda Emerson, Hugo Guzman, Oli Gardner, Online Dating Insider blog, The SEO News Blog with Pat Marcello, Carol DeFazio, Josh Carlson, Benjamin Karl, Ryan Woolley, Ewald, Null und Nichtiges, Jodi Bollaert, Diána Héder, progos.hu, ReStream.me, Diogenes Passos, Ketkutatasok, Charles Neville, LeadLife Solutions, Angus Robinson, Per-Erik Skramstad, Darrell Merrick, Landing Page Tips, Christian van Albert, Noa Adamsky, and Guillermo Pareja.

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Category: eCommerce Tests, Landing Page Tests, Page Element Tests (Buttons, Images, Overlay, etc.)Tags: ,