This week’s test is between two very different designs for a PPC landing page promoting UK sweeps entries. Click to see if you can pick the creative that got 16% more consumers to fill out a longish form.
I don’t know about you, but form design is a HUGE obsession of mine. You’re balancing the need to get visitors to fill out a list of questions and, at the same time keep your submit button high enough up that it’s not too far below the fold. These two objectives do not play nicely together. There’s no perfect solution… except testing.
Got any form design war stories to share? I’d love to hear them!
P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Albert Wiersch, Joanna Pineda, Andreas Otterstein, Jasper vd Bergen, Gino Lardon, Shelagh Wallace, Chase Bourdelaise, Dhaneswar Arani, John Hossack, Blast Advanced Media, Ornpaka ‘Tong’ V., Jeff Doan, Barbara Young, Stephen Phillips, Steve Intrinsic, Promopti Web, Caryn Ginsberg, Anthony Onesto, Rodney Bass, Landing Page Tips, Karen Primm, Suzanne
Gerety, Hugo Guzman, Susan Shaffer, Paul Stalenhoef, Marc Saxe, Per-Erik Skramstad, CopyClips blog, and the I Love Data blog.