Can you guess which PPC landing page got 93% more clicks on its ‘add to cart’ button? This test is a great example of a consumer packaged good brand using a/b tests to learn which benefits and tone work best for them. (So much quicker and cheaper than traditional focus groups!)
Important note: The traffic to the pages came from matching PPC ads, so the headline on Version A came from a PPC ad with similar copy. However, all the traffic came from the same search terms. If you’re going to do PPC ad landing page copy tests, you really should do them this way… otherwise a mismatch between ad and landing page headline can throw your results badly off.
Done any PPC ad and matching landing page tests yourself? Let us know. In the meantime, cast your vote for this week’s test here.
P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Capterra, Mary Sweeny, Kathy Greenler Sexton, Rob MacDonald, Charity Email, Amanda MacArthur, Ann Curry, @MattP03, Reuben D. Rock, Linda Bustos, Mikko Kiviniemi, Lasse Larvanko, Listrak, Sabir Semerkant, Trask Rogers, Markus Peter, Sophie Shiatis, Sue Fidler, Robin Schwartz, Anthony Onesto, David Keating, Justin Cline, Hugo Guzman, Eric Graham, Joanna Pineda, Landing Page Tips, CopyClips blog, Opportunity Cost blog, and Jesse Light’s Email Marketing Optimization blog.