Testing News Blog

May 2010

New A/B Test for Your Vote: eCommerce Cart Test with Double Digit Impact

Can you guess which ecommerce cart first page convinced 40.7% more shoppers to continue the checkout process?

One of the things I love about this test is that it wasn’t run on a big, famous site. It was conducted in the cart of a niche ecommerce site. I hear a lot of small and mid-sized company marketers saying they’d like to test but they don’t have the resources that big guys do. Well guys, if Curious Country Creations can find the budget to improve cart clicks by testing, you probably can too.

So, check this test out for ideas about what you could test on your own site. And then let me know your comments: http://whichtestwon.com/archives/3855

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Simon Banoub, Nathaniel Stott, Sean Triner’s Blog, Email Institute, e-Tail, Melissa Ooi, La Publiteca! Blog, Tenrec Inc., Gary Zellerbach, Percasey, Emily Haynes, Phillip Hodgson, David Travis, Joanne Richardson, Ecommerce News, UXfeeds.

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Category: eCommerce TestsTags: ,

New A/B Test for Your Vote: Homepage Nav Bar & Footer

Which homepage design do you think got 21% more clickthroughs? If you’ve ever wondered if removing your nav bar and footer links would help homepage or landing page conversion rates, you’ll find this test fascinating.

BTW: the marketer behind this test is none other than Tim Ferriss, bestselling author of “The 4-Hour Work Week”. (He happens to be a key investor the site tested, which is a paid membership site for health- conscious consumers.)

So, from now on, if anyone (including yourself) says, “We don’t have time for testing”, you should reply, “If Tim Ferriss has time for testing in his four-hour week, so do we!”

Here’s the link again — I’m looking forward to your comments.

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Tim Ash, Linda Bustos, Roberta Rosenberg, Blog E-Commerce de Francois Ziserman, GetElastic blog, Will Scully-Power, Targetstone Blog, Nathaniel Stott, Carsten Kraus, Alexa Samuels, Keven Smith, Klaas Knook, Dan Croxen John, Stefan von Bröckel, BuzzMyStat, Jessica Kahn, David C. Garrison, Björn Seibert, Andrew Wee, and Vasco Faria Blanc.

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Category: Homepage TestsTags: , ,

Conversion Show Wrap-Up Report – Top 5 Testing Problems

Last week ~200 marketers attended the first-ever Conversion Conference in San Jose, and our senior reporter Natalie flew out to interview them. Click here for her wrap-up report, which includes notes on:

- Top 5 testing problems (why marketers don’t test more)
- Top 3 kinds of tests for strong results (what’s worth testing)

Plus, she included some links to more resources. It’s a fairly quick read and useful to boot. Enjoy!

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Roger Tomlinson, @CTCharlotte, Justin Fleysman, Jason Akatiff, Eric in Vancouver, @Train_Boy, Noah Dyer, Susan Shaffer, Joe Radman, Sophie Shiatis, Tim Thompson, Desiree Bennett, Pedro Jesus Gonzalez, Ryan Buchanan, and MrGreen.am (sorry I can’t marry you, but it was nice to have been asked.)

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Category: B2B Marketing Tests, eCommerce Tests, Landing Page Tests, Lead Generation TestsTags: