Testing News Blog

June 2010

New Test for Your Vote: B2B Copywriting Test ‘Enterprise’ vs ‘Corporate’

Click to cast your vote on this week’s test – which click link copy on the landing page lead to more actual big company leads generated via the submission form on the next page?

I love copy tests because they are relatively easy to do (you probably don’t need a graphic designer to change one word of copy) and they tend to yield such nice fat results.

I’m looking forward to everyone’s comments about this newest test.  Come, vote, and join the conversation at: http://whichtestwon.com/archives/4304

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Paras Chopra, Joe Chernov, Eloqua’s It’s All About Revenue blog, Eran Kampf, Crys Williams, SendLabs, TJ McCue, Brenna Holmes, Rona Kilmer, Caryn Ginsberg, Douglas Karr, Marketing Technology Blog, Stacy Taylor, Landing Page Tips, Danny Gavin, Dan Ross, Anna Gervai, Louis Beauregard, Gregory Matthews, Will Scully-Power, Torsten Hubert, Paul Savelsbergh, Rianne Bartels, Geno Prussakov, Capterra, Luis Tineo, Josh Buckley, Eric Itzkowitz, Craig Sullivan, Carlos Cantu, onion_papa, Marten Schukkink, Matt Pesce, Shirley Man, UXfeeds, Per Axbom, Prototype Syndicate, Moe Finley, Keith Bohanna, OMConnect, Susan Pierce Sloan, and Magento Developers.

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Category: B2B Marketing Tests, Landing Page Tests, Lead Generation TestsTags:

New Test for Your Vote: Which Search Marketing Landing Page Got 73.15% More Conversions?

Click to cast your vote on this week’s test — which PPC search marketing landing page had a 73.15% better conversion rate?

The cool thing about this week’s test is that both samples you’ll see are the winners of different tests for the exact same offer page (a weather toolbar download.)  One version was the winner of an A/B test, the other version was the winner of a multivariate test.  Can you tell which was which?  We’ll  reveal all in our Results section.

I’m looking forward to everyone’s comments about this week’s test. Come, vote, and join the conversation at: http://whichtestwon.com/archives/4218

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Darren Monroe, Vince Ong, SendLabs, Loren McDonald, Landing Page Tips, Judy Seiler, Mark Brownlow, Listrak, ion interactive, Kara Galvin, Michael Zipursky, Stefan Eyram, eROI, Guillermo Pareja, Dámaso, Chester Bullock, Naomi Niles, Anthony Onesto, Otimo Enterprise Sales, Jeremy Brown, David Travis, Steve Gershik, burkburk, Katy Lourance, Kathy Hanbury, Morgan Stewart, Erik Stridell, Marcos Nobre, Nikolaj Bomann Mertz, Jeremy J. Brown, Dave Lorrez, Tim Watson, Rianne Bartels, Stefan Eyram, Rory Carlyle, UX Feeder, and optivo E-Mail-Marketing-Blog.

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Category: Landing Page Tests, Landing PagesTags: ,

Top 3 A/B Tests You Could Implement Today

Since this is the inauguration of our official Which Test Won? Testing News Blog, what better time to highlight our Top 3 A/B Tests (pulled from our library of 63 past testing case studies).

#1. eCommerce

This is a paid online subscription site for U.S. military veterans who want to meet and share information. FutureNow, a marketing optimization firm, used Google Website Optimizer to run this A/B test on the site’s order form. The ONLY thing they tested was the cancellation policy. Version A had very simple, short cancellation policy copy while Version B had longer cancellation policy copy. Please take a minute to go to our site and vote on which you think won: Click here to vote.

The winner got 14.5% more free registrants to purchase a subscription. I chose this as one of our top A/B tests because the voting results were so close. Only 55% of our visitors got this one right. 45% guessed wrong.

#2. B2B Lead Gen

I love this A/B test. It was conducted on a banner ad for a German landing page optimization webinar. The company conducted it in-house using Vertster’s testing technology. The two banners were identical except: Version A featured an image of the presenter on the right and the call to action button on the left. Version B featured no image and the call to action button on the right. Which do you think boosted on-demand webinar sign-ups by 65%? Click here to vote.

Again, I chose this one because 71% of our visitors got it wrong! And there was a ton of discussion: 29 comments.

#3. Search Landing Page

This one is great because even though there were several changes, both pages follow best practices. It’s also great because the testing firm, WiderFunnel Marketing Optimization, measured both unique phone calls (leads) and online form completes. Major changes to this travel landing page were: Version A – larger page headline, orange sub-head, no hero shot, call to action button on right side with arrow pointing to it. Version B – blue sub-head, left side hero shot, call to action button on left. Which one got 23.77% more calls to the 1-800 number and 5.25% more online form completes? Click here to vote.

This one is tricky, which is why I think it belongs in the Top 3. It’s got an important lesson about what to measure.

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Category: B2B Marketing Tests, eCommerce Tests, Landing Page Tests, Lead Generation TestsTags: