Testing News Blog

September 2010

New A/B Test for Your Vote: Google Tests Adding a Blue Box to Competing Page Elements

What difference does a blue box make? For Google, it increased conversions 50.5% — which is a lot considering the gobs of  traffic Google gets. Check out this week’s test and tell us why you voted for the winner or loser.

Keep in mind the goal of the test was to encourage visitors to install a Google Maps driving directions gadget on their website. People who landed on this page were most likely to be business owners looking to add a driving directions feature to their site.

Please post a comment after voting and tell us what you thought about the test this week. http://whichtestwon.com/archives/5161

Also, if you happen to be attending the Minnesota Interactive Marketing Association’s annual summit next Tuesday, September 28, feel free to flag me down and say hi. I’ll be speaking at 11 a.m. at a “Geek Out” session about testing and again at 3:30 p.m. on a panel about PPC optimization.

P.S. Thanks to *SO MANY* people who linked to us and helped get the word out about WhichTestWon.com this past week, including Adam Zais, Agnes Dobrowolski, Agnes Huttinga, Alexis Antonelli, Alexis Rodrigo, Anita Johnson, Anna Gervai, Ard-Jan Bredewout, Bill Ludwig, Bob Johnson, Breanna Holmes, Brian Cray, Brian Massey, Camila Caporar, Candi on Content, Caroline Bartholomew, Charles Meaden, Cid Boechat, Clearlink Communications Conversations-Arik Hanson, Company Information, Curiosity Rules, D. Stuart White, Daniel  Zadoff, Dave Lorrez, David Wood, dbranthaver, Delia Ene, Diana Huff, Don Rua, Doppelpager, Elastic Path, Elizabeth Ball, Erno Hannink, free.naplesplus.us, Geni Whitehouse, goodnewscowboy, Greg Meyer, Henrique Garcia, Howard J Sewell, Ian Daniels, Ishaka Greenwell, Jackie Wheeler, James McQuarrie, James Shaw, Jente, Jessica Mercado, Jimmy Chandler, Kati Herranen, Kaysi Leiterman, Kurtis Johnson, Landing Page Tips, Laura Callow, Laura Mitchell, Leigh Anne Reynolds, Leonie Millenaar, links.kburke.org-Kevin Burke, Lisa Raehsler, Luke Oatham, Marketing Experiment 52-Michelle WicMandy, Mary Lojkine, Mat Fray, Mathijs v/d Linden, Maureen Thorne, Melody Lentsch, Mequoda Daily, Mollie King, Niki Payne, Nora Guy, Patrick Bakker, Paul Olyslager, Per Esmann Jensen, Per Fossum, Peter Charalambos, Peter McNamara, Philippe Morin, PPC-Coder, Quick Books Canada, Rebecca Povio, Rick Perreault, Ricky Juarez, Roberta Rosenberg, Ross Schmadebeck, Roswell Balentien, Shelby Sanchez, Social Media Blitz, Steve Lampert, Susan Shaffer, Taco & Mieszko, Todd Moy, Tomas, Tony McCune, userfocus, Vincent Ammirato, Vincent Heidinga, Vlad Neldelcu, Vladimir, VWO split testing, web media, White Hat, Black Belt- Becky, YouDot.

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Category: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)Tags: ,

New A/B Test for Your Vote: Which Copy on the Call to Action Button Wins?

This week we have one of those small change = big impact A/B tests. The winning call to action button copy (everything else was identical) got a 171% lift in clicks. Check it out by going here and voting for the winner.

A web design agency conducted this homepage test in efforts to increase the traffic to its ‘Contact Us’ form. It’s about as simple a test as you could imagine and something every marketer could implement today – if you haven’t already (which you should!)

After voting, please post a comment telling us what you thought about this week’s test. http://whichtestwon.com/archives/5028

Also, a BIG announcement – We now have 75 real-life test examples and results in our ‘Past Test’ archives. So don’t forget to go there and test out your know-how some more.

P.S. Thanks to the *lots and lots* of people who linked to us and helped get the word out about WhichTestWon.com this past week, including Adam Zais, Alexander Muir, Alexis Antonelli, Aline Couto, Angie Schottmuller, Baymard Institute, Bear Files, Bethany Wall, Brian Taylor, Bryan Marsh, Cathy Howells, Chris Hendricks, Chris Pannell, Christina Dick, Christine Boulton, Daniel Bruce, Datarati, David Aubry, David Bardwell, David Reed, Deb Judy, Debbie Bellis, Diana Seal, Digital Annexe, Donnat Fontenot, Doron Orenstein, Doug Jankowski, Ed Borasky, Elastic Path, Fedotov Alex, Future Fundraising Now- Jeff Brooks, Good News Cowboy, Henk Zwijnenburg, Horse Bits, Ineke Sweers, ion interactive, James Shaw, Jan Olsen, Jen Horton, Joanna Martin, John Milmine, Joris Ketelaar , Jose Uzcategui, Karsten Buettner, Kat Gritzmacher, Kristina Meek, Landing Page Tips, Luke Metcalfe, Lynn Goehring, Marcel Mouta, Marketing Coach-Greg Spence, Martin Vander Linden, Martin Weinberg, Naomi Niles, Niels Tybjerg, Oliver W, Optimizely, Pat Marcello, Patricia Hader, Patrick McKeown, Paul Hewett, Phillip Anderson, Phillipe Morin, Radical Systems, Ralph Van Coillie, Raquel Hirsch, Rob Birgfield, Rodney Daut, Shelby Sanchez, Sin, Steve Lampert, Sue Jespersen, Susan Carroll, Susan Shaffer, The Accidental Marketer-Don Akchin, The Hip Hostess, Tim Ash, Wendy Krautkramer, and Will Scully-Power.

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Category: B2B Marketing Tests, Homepage TestsTags: , ,

New A/B Test for Your Vote: Which Checkout Page Boosted Sales by 23%?

If you guessed last week’s test wrong, I can bet this week’s will be a bit of a challenge as well. Only this time, there are a lot of changes between Version A and Version B – so look closely. The payoff, though, was huge. A 23% lift in actual purchases. See if you can guess which is the winning checkout page template.

This is a template test. The copy, and number and type of checkout form fields were the same in both versions.

Vote for the one you think won, and then please do post a comment about why you think the winning image won.

Also, I just noticed last week’s test had 40 comments and the week before had 38 comments. That’s a lot of great discussion going on. Trust me, we know how valuable your comments are. It adds so much to the results write up, so thank you!

P.S. We can tell people liked the new ‘share on Twitter’ options! Thanks to the *gaggles* of people who linked to us and helped get the word out about WhichTestWon.com this past week, including 5nova-web brilliance, Adam Zais, Alexis Antonelli, Amadesa, Anne Janzer, Artyem V. Shkondin, Biz2BizNWA, Bob Johnson, Brian T. Edmondson, Cabbott, Christine CJ Owens, Christine Demasi, CodeBaby, Datalicious, Datarati, Dave Fisher, David Salmassian, David Travis, Deb J. Jones, Digital Solid, Discovery Session, Gerard Dolan, D. James Bethesda, Doug Morris, Ed Borasky, Elastic Path, Elizabeth Ball, eROI, Facebook Ecommerce Blog, Glenn Edelman, Ian Lyons, Ileana Habsburg Snyder, J. Ambrose Little, James Shaw, Jeff Brooks, Future Fundraising Now, Jeff Larche, Jens Schriver, Johannes Neuer, John Williams, Jon Lloyd, Jon Whitehead, Kat Gritzmacher, Kristiaan Kremer, Landing Page Tips, Luke Glasner, Lynn Goehring, Mark Copeman, Marketing Filter, Matt Cooper, Matthew Stroh, Melody Lentsch, Michael de Louwere, Minoru Uchida, Mollie King, Norman Reiss, Oliver Demuth, Patrick Bakker, Peeyoosh Chandra, Reedge, Ricky Juarez, Rob Willox, Rosana Levesque, Rose Matthews, Ross Schmadebeck, Sandie Lewis, Sandra Newton, Shelby Sanchez, Sin, Stany, Stefan Wobben, Stephen Wade, Steve Lampert, TechPad, The Retail Email Blog, Tim Courtney, Tom W. Evans, Userplus, UX Feeder, Will Scully-Power.

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Category: eCommerce TestsTags: