Testing News Blog

October 2010

New A/B Test for Your Vote: Which Product Demo Page Boosted Sign-Ups 190%?

Have you thought about optimizing your product demo page lately? Discover how this B2B company tested two different approaches and improved lead gen form submissions by 190%. But which demo page won? Click here and vote to find out.

Visitors to the demo page came mostly from an offer and a big button on the homepage, so it was primarily internal traffic. But the sample size was large enough to get results with a 95% confidence level.

Please tell us why you voted for Version A or B in the comments section after you vote. http://whichtestwon.com/archives/5348

P.S. Thanks to the all the *lovely* people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Alastair Campbell, Alessandro Focardi, Alex Mos, Alexis Rodrigo, Angie Schottmuller, bethesdaemediamarketing, Brendon Smyth, Brian T. Edmondson, Carl Schmidt, Carrie Ann Trieglaff, Chantelle Flannery, Charles Neville, Conradmorris, Craig Sullivan, CreativeResultsMarketing.com, D Bnonn Tennant, Dan Wiltse, Daniel Redman, Datarati, David Alonso, David Coyne, Debbie Bellis, Debbie Swider, DiamondWebConversion, Digital Popcorn, Doppelpager, Doug Hudiburg, Ed Taylor, Elastic Path, Email Marketing, Enrique Serrano, FavTweeps, Green 17 Creative, Hamish Gilbertson, How2Marketing, Ian Spicer, ion interactive, Jared Owen, Jason Buzzell, Jerzee Trash, Jessica Bertling, Jim Williams, John Cecil, Josh Summerhays, Kahlil Corazo, Karen Tiede, Kathy Swanson, Kevin Burke, Kevin Hillstrom, Kevin Wood , Kristin Zhivago, Kristina Narusk, LandingPageTips, Laura Mitchell, Laurent Barbat, Lex Sisney, Lior Levin, Lost Ferret, Mandy Ison,  Mary Sweeny, Mathijs v/d Linden, Matías Candal, mediashark inc, Megan Farrell, Michel Fortin, Mike Mountford, mthrynn, Optimizely, Patrick Bakker, Renate Sombroek, Rob Stocks, Roberta Rosenberg, Ross Schmadebeck, Sara Lancaster, Sarah Livingston, Sarah Naeher, Sierra M* Slettvet, Steve Lampert, Sue Jespersen, The Bank Channel, Thinkdesign, Vinny Poliseno, Vladimir V Sakharov, Will Scully-Power.

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Category: Lead Generation Tests, Video TestsTags: , ,

New A/B Test for Your Vote: Napster Tests Auto-Play Video – Interesting Results

Can a 40-second auto-play, auto-sound welcome video help a mega-subscription site like Napster increase paid subscriptions and freetrial sign-ups? To find out you’ll have to click here and vote in this week’s test.

Traffic to the splash page came from direct searches, PPC ads, and affiliates. All PPC ad offers matched the offer on the page. Another important note is that the video played every time visitors landed on the page, even if they were repeat visitors.

Please tell us why you voted for Version A or B in the comments section after you vote. http://whichtestwon.com/archives/5309

P.S. Thanks to the *gobs* of people who linked to us and helped get the word out about WhichTestWon.com this past week, including Adam Liversidge, Adam Zais, Alasdair Wightman, Alexis Antonelli, Alexis Rodrigo, Amadesa, Andy Hagedon, Angie Schottmuller, Annedien Hoen, Benjamin Hughes, Bethany Wall, Bob Johnson, BoscoBBosco, Brad, Bud Harms, Business Communication Headline News, Calvin Chin, Camila Caporar, Charlie Babb, datalicious, Datarati, David Burch, David Travis, dbranthaver, Deb J Jones, Deb Judy, Doppelpager, Doug Hudiburg, Douglas Howatt, Ed Borasky, Eloqua, E-merchandising.net, Emma Email Marketing, erickgoss, Experience Solutions, Fav Tweeps, Fruition.net, Gábor Hojtsy, Henrique Garcia, hermione1, HookLogic, James Montalto, James Shaw, Jan Petrovic, jeff mccraney, Jessica Mercado, Jim Williams, Jiří Sekera, John Breese, John Somerton, Jon Fletcher, Jonathan Hoo, Judson, Juliet Austin, Kathy Swanson, Ken Burgin, Kevin Woodard, Kim Millspaugh, Kostandinos, Kurtis Johnson, LandingPageTips, Larry Bruce, Laurent Barbat, Lennert Siemons, Leonie Millenaar, Lynn Goehring, maarten hazebroek, Marek Sotak, Maria Reyes McDavis, Marius van Dam, Mark Brownlow, Marketing Filter, Mary Sweeny, Matthew Paul Thomas, Melissa Stewart, Michael Griffin, Michel Fortin, Mitch Tarr, morrisshort, mthrynn, mujermaravilla, Murat Mutlu, Natalie Carmolli, Niels Langeveld, outbox design+mktg, Paul Olyslager, Philippe Morin, PrairieWeb Internet, Proimpact 7, Rebecca Le Grange, Rob Paredes, Roberta Rosenberg, robertlin, robinteractive, Ron McCann, Ross Schmadebeck, Sacha Dylan, Sandra Newton, sarah clachar, Sarah Naeher, Scottish UPA, sin, Stacy Taylor, Stefan Eyram, Steven Memel, Sue Jespersen, Tara Franz, Teresa Acosta Agency, Tessa Bailey, violinista.

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Category: eCommerce Tests, Landing Page Tests, Video TestsTags: , ,

New A/B Test for Your Vote: Can Header Layout Increase Revenues?

Following last week’s look at the importance of headlines, this week’s test is all about the power of page headers. Click here to see how changing the layout of a header template increased revenues 12%.

This particular test was conducted on an ecommerce site for camping and hiking equipment. Because it’s a template test, the layout changes were site-wide.

Please tell us why you voted for Version A or B in the comments section after you vote. http://whichtestwon.com/archives/5274

P.S. Thanks to the *tons* of people who linked to us and helped get the word out about WhichTestWon.com this past week, including Abdul Karmach, Adam Zais, Alessandro Appodio, Alexander Muir, Alexis Antonelli, Alyssa Jones, Angie Schottmuller, Anne Miles, anoushkabalyan, Attawee J., Barbara Handley, Bear Files, Bethesda Media Marketing, bNet AU, Bob Johnson, Carin Galletta, Chicago Architecture, Chris, Christina Dick, Christina Rende, Christopher Penn, Colette, Colleen Grams, Cynthia Nagle, David Evans, Deb J. Jones, Debbie Bellis, Debbie Swider, Deni Kasrel, Digital Design Dojo, Digital Solid, Doppelpager, Eddie Gear, Elie Goodman, Elizabeth Ball, Eloqua, Email Marketing Reports, Eric Olsen, Eva Schouten, Fullmoon IS, Geni Whitehouse, Giraffe Forum, Henk Zwijenburg, HubSpot Blog, Ilse, Vermeulen, Jacco Nieuwland, James Shaw, Jeanne Hopkins, Jeff Brooks, Jeff Larche, Jessica Mercado, Jim Roberts, Jon Hensley, Julie Ginn, Karina, Kate Mckeon, Kate O’Neill, Kati Herranen, Ken Horst, Kerry, Kye Grace, Landing Page Tips, Laura Mitchell Leonie Millenaar, Lisa Felisky, Lisa Raehsler, Maarten Hazebroek, Malinea Conseil, Marian Dougan, Michael Blumfield, Michael Stickney, Michelle Mercier, Mitch Tarr, mthrynn, Naomi Niles, Netpaths, Nick Jervis, Oil Gardner, Olexandr Prokhorenko, Patricia Lane, Patrick Bakker, Phil Dobbie, Phillippe Morin, PraxisCafe, Rachel A. Franco, Robert Lodi, Robert Seres, Roberta Rosenberg, Ron Mahon, Ross Schmadebeck, Sandra Newton, Sarah Naeher, Shannon McParlane, Sin, SofiaMB, Stan DeVaughn, Steven Leconte, Su Min Sng, Sue Jespersen, Susan Shaffer, Terry Golesworth, Tom Butlin, VIP Email Ltd, WrightIMC.

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Category: eCommerce TestsTags: , , , , ,