Testing News Blog

November 2010

How to Win the Office Politics Battle for Marketing Tests

As you prep for the four-day holiday weekend, we thought we’d share our free “Office Politics & Battling Budgets” PDF to help you jump start a testing program when you return.

If you’re unable to convince the stakeholders in your company to allow tests, it’s the perfect weapon for fighting (or rather, schmoozing) your way to testing success.

You’ll learn: how to create a 4-part presentation to convince the C-level; how to get IT on your side; and how to run a trial test.

Enjoy – and see you next week when I’ll bring you a brand new test to vote on!

P.S. Thanks to the *loads* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Bradley, adamzais, Alex Hill, Andrea Guevara, Andy T, Angie Schottmuller, Anthony Onesto, Arnout Drenthel, Barbara Bracquiné, Benjamin Dyer, Beny Schonfeld, Billi Ryan, BrianWhite, Carl Schmidt, celutona, Chloe Wood, Chris Wills, Cynthia Lapratte, Dan Barbata, Datarati, dbranthaver, dennisvdheijden, DiamondWebConversion, Dianna Huff, Doug Hudiburg, Ed Borasky, Ed Cox, Egghead Design Ltd, Elastic Path, Ellen Forbes, Fav Tweeps, Filippo Scrocco, Francois, Gahlord Dewald, Geoff Auckett, Gerri Bauer, Gold Star Taxes Inc., gummisig, GustaafVocking, ion interactive, J. Janssen Steenberg, Jacob Schorer, janet muto, Jaume Gomà, Jenny Lemmons Magic, Jessica L. Howe, Jessica Mercado, johnyuill, Jon Curry, Jonas Felipe, Jonathan Stoikovitch, Josh Summerhays, Julia Peavy, Karsten Lund, Kat Gritzmacher, Katie Delahaye Paine, Kirsten DiChiappari, Landing Page Tips, Larry Bruce, Lavon Temple, Linda Bustos, Liz Micik, Maria Reyes-McDavis, Marketing Filter, Marketing Results, Massimo Paolini, Mathijs v/d Linden, Matías Candal, Megan Petersen, Melody Lentsch, Michael Stobo, Michel Fortin, Michel Toutenhoofd, Mickael Bentz, Naomi Niles, Nick King, Nirav Ranpuria, Pat Marcello, Patricia Hader, Patrick Bakker, Pedro Jesús González, Piet van Looij, Ralph Van Coillie, Rebecca Le Grange, Reedge, Restupinian, Richard Ingersoll, Rick Whittington, Rob Stocks, Rob Walter, Robert Mangiafico, Robert Seres, Roberta Rosenberg, Ross Schmadebeck, Ryan Oelkers, Salvatore McDonagh, Sam Whitmore, Sarah Naeher, Scott Norquest, Sean Triner, SecondBot, SeoDigerati, SEVendetta, Søren Vedel Troelsen, Stan DeVaughn, StephanePaul, Steve Lampert, sue Jespersen, Susan Shaffer, T.Ogawa, Tundra Interactive!, Ulsana, vadskaer, Vanessa Bright, Web Design Filter, Will Scully-Power & Wingify.

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Category: Useful Testing AdviceTags: ,

New A/B Test for Your Vote: Which Store Page Template Got 34% More Add-to-Cart Clicks?

This week’s test pits a left-side navigation bar against a right-side column of in-house promotional ads. Can you guess which ecommerce store page template got more add-to-cart clicks?

Keep in mind that this was a site-wide template test. The testers wanted to see if taking away the promo column and adding a nav bar to the left side of the page would boost conversions.

Please remember to tell us why you voted for Version A or B in the comments section after you vote. http://whichtestwon.com/archives/5757

P.S. Thanks to the *heaps* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Emyselfandi, Adams Hussey & Assoc, Alice Seba, Amy Francis, Amy C. Teeple, Angie Schottmuller, Ann Devenney, Anthony Onesto, Arnaud Prevel, Arnout Drenthel, BillLudwig, Brett Warner, BrianWhite, Byron V. Hughey, Carl Schmidt, Chris Wills, Clearlink, Dan Christ, Daniel Giroux, Danilo Santucci, Darren Davies, Datarati, Dave Rossborough, David Evans, David Tran, Debbie Bellis, Debbie Swider, dennishurley, Details In Retail, DiamondWebConversion, Dianna Huff, Doug Hudiburg, Douglas Paul Thiel, edelagrave, Elastic Path, Elena Gerstmann, Enquiro, Fav Tweeps, Fiona McPhee, Frederik Trovatten, Gary Burtka, Gary Robinson, Georgia Crosby, Gulo Solutions LLC, Hacker News, Hacker News 20, Hacker News Bot, Haris Krijestorac, Holly Ross, Iain Gray, idealware, Inbound Experts, Info-Ecommerce.fr, Insite Software, James Cho, Janet Aldrich, Jason Buzzell, Jeff Larche,  Jerome Haines, jeveleth, JF Monfette, Jim Williams, Joe, Jon Amar, Justin Cutroni, Karen Tiede, Karsten Lund, Kate Hallock, Kelly Barlow, kenbeatson, kinaze, Landing Page Tips, Laura Ingram, Lavon Temple, Leah Kopperman, Leighanne Stainer, Leslie Brokaw, LetsGoESPANA, Louis Rosenfeld, marcelobernard, Mark Kelly, Marketingmag.com.au, Martin Boulton, Martin Hardee, Martin vander Linden, Mary Sweeny, Matalin Hatchard, Mathijs v/d Linden, Matías Candal, Matt Burkhardt, Matt Everson, Matthew Stroh, Mattias Durnik, Media Trust, Meghan Fritz, Melody Lentsch, Michel Fortin, Michele Souder, MITSloan Management Review, Morgan Cantrell, mthrynn, Naomi Niles, Noel St. Jean, Olexandr Prokhorenko, Oli Gardner, Olivia Zinn, outbox design+mktg, Pat Marcello, Patricia Hader, Phil Yarrow, Philippe Morin, pok rap, PraxisCafe, Qurie de Berk, Richard Ingersoll, Rob Paredes, Rob Stocks, Robert Seres, Roberta Rosenberg, Rohit Bhargava, Romain Boyer, Ross Schmadebeck, Sandra Newton, Sarah Naeher, Shana Masterson, Simon Malcolm,  Site Reference, Stacey DiCarlo, Stan DeVaughn, Stefan van Lierop, Steve Lampert, sue Jespersen, Susan Shaffer, SuzanneGerety, Tara Franz, Tech news (BOT), Teemu Kurppa, The Virtual Assistant, Tom Downes, Tracey Gobey, Tracy Weber, Unbounce, Vanessa Bright, Web Design Filter, and Will Scully-Power.

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Category: eCommerce TestsTags: , , ,

New A/B Test for Your Vote: Nonprofit Tests Its Donation Form Page – Gets 10.2% Lift

Does your form page need a little help? This week’s test shows how one nonprofit got a 10.2% lift in average donation amounts (equaling $1.02 million) by making some simple changes. Take a look and get ideas about what to test.

Note that both forms have the same copy. The changes had more to do with layout and button copy. Most of the page traffic came from a gigantic “Donate” button on the homepage — that alone is worth testing, especially for nonprofits.

Remember, please tell us why you voted for Version A or B in the comments section after you vote. http://whichtestwon.com/archives/5690

Wow! This week exceeded last week in terms of the volume of people who linked to our site. Thanks, again, everyone. 146 this week!

P.S. Thanks to the *oodles* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Adamzais, Aimee Kessler Evans, Alastair Campbell, Alex Dalidakis, Alexis Antonelli, Alfonso Ferrandez, Amy Harrison, Andrew Showman, Andy T, Angie Schottmuller, Anna Gervai, Anthony Onesto, badenprojekt, Bogdan Aron, Braj Panda, Brenna Holmes, Bud Harms, Captain Inbox, Capterra, Carl Schmidt, Charlotte H Babb, Chester Bullock, Chris Creed, Chris Mapson, CopyClips, Cynthia Lapratte, Datarati, David Evans, David Travis, David York, Debbie Bellis, Dennis Winkel, DiamondWebConversion, Doug Hudiburg, edelagrave, Elastic Path, eMarketing & New Media, Enquiro, Entrepreneur Forums, Erica DeWolf, Gabriel DiCristofaro, Gary McClurkin, gianfranco cuzziol, GildaSt, Gogo Erekosima, Henrique Garcia, hermione1, Hilary Smith, Inbound Experts, ion interactive, James Shaw, James Svoboda, Janet Aldrich, Jason, Jeff N. Lerch, jeremydthomson, Jessica Mercado, Jim Goldberg, John Breese, John Yesko, Jon Whitehead, Jordi Andreu, Joseph Doughty, Joy Hawkins, Joy Shipman, Juan Delard de R., Juan Macias, Judith Blanken, Kate Hallock, Keith Hagen, kenbeatson, Kenichi Suzuki, Kerry, Keven Ellison, Kevin Hillstrom, Kristján Gunnarsson, Lalita Chandel, Landing Page Tips, Leah May, Leonie Millenaar, Linda Bustos, Lori Offenbecher, LUMINOUS, Lynne Kilgore, MagentoMemento, Marc Munier, Marije Postel, Mark Polson, Matthew Kimberley, Megan Petersen, Michel Fortin, Michele Hinojosa, Mike Mountford, minami web, MineThatData, Mitch Tarr, Olexandr Prokhorenko, Optimizely, Patricia Hader, Patrick Bakker, Paul Gailey, Paul Spikmans, Philippe Morin, r9tee, Rafael Vargas, Rebecca Le Grange, Red Propeller, Richard Ingersoll, Robert Seres, Roberta Rosenberg, Ross Schmadebeck, RubyDo, Ryan Rijken, Sandra Newton, Sarah Naeher, Sarah Ryan, Séamus Coogan, Sean Polay, Shawna Seigel, Simon Lilly, Simon Malcolm, Simon Surtees, Stan DeVaughn, Star Zagofsky, Steen Olsen, Stefan van Lierop, Stephanie Kaleva, Steve Lampert, sue Jespersen, Susan Shaffer, ted howe, The Megaphone, tmsg, Tracy Weber, Tricia McCune-Bolam, tyesha snow, Tym Barker, Vanessa Bright, Victoria, Will Scully-Power.

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Category: eCommerce TestsTags: , , ,