Testing News Blog

December 2010

New A/B Test for Your Vote: Email Image Ad vs. Text Ad – Which Boosted Clicks & Form Entries?

Should you use image or text ads in your next email to prospects? It depends on which gets more clicks and conversions: Vote on this week’s test to find out what worked for a B2B publisher who ran the test on its mega-list of registered members.

We were thrilled when the in-house marketing team at IDES decided to run this email test and share it exclusively with WhichTestWon.com. They had been curious about the “Image Ad vs. Text Ad” debate for a while.

Please note: The two emails are identical except for the ad in the lower left corner. Column width varies slightly, as well. Also, the subject lines, landing pages, and thank you pages were all identical.

Don’t forget to share your insights and comments after you vote: http://whichtestwon.com/archives/6779

P.S. Thanks to the *loads* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Adamzais, AdBean.net, alex tsai, Alexander Muir, Alexander Rink, All Business, Andrew Baker, Angie Nikoleychuk, Angie Schottmuller, Anne Miles, Annemieke van Herk, anoushkabalyan, Anthony Onesto, Astrid Idema, ATG Expert, Beth, BitBang Optimization, Carl Schmidt, caseymurphy, CDC eCommerce, Chester Bullock, Cris Rominger, Crystal Fukata, Dainius Blynas, Damian & Miguel, Daphne Gray-Grant, Dave Callan, David Bardwell, Deborah OMalley, DiamondWebConversion, Diane Dresser, Donna Baier Stein, Doug Hudiburg, Ecomm Best Practices, Elastic Path, Elena Gerstmann, Elijah Vieau, Elise M. Phillips, Fav Tweeps, Francois, Fruition.net, Gab Goldenberg, Gary Robinson, Gerri Bauer, Gökmen Karasu, Greg Power, Greg Spence, Guillermo Pareja, gummisig, HaleyCertifiedCenter, Inman Community, ion interactive, Irina, IxD Studio, JaapJS, jack Hollingsworth, Jake Poinier, james_rembish, jchiavas, Jeff Horn, Jeff McClellan, Jeff Mills, Jen from DIRECT HITS, jenhorton, Jessica Mercado, john cecil, Jonathan Stoikovitch, Josh Summerhays, Joshua Daley, Joy, Kara Galvin, Kate Morris, Kathleen Devilbiss, Kenichi Suzuki, Kevin Butler, Korey Bachelder, Kraig Guffey, Kyle Henderick, Landing Page Tips, Lars Klinggaard, Laura Mitchell, Laurie Foley, Lorraine Thompson, Marilyn Kay, Mark Appel Twinfield, Marketing Coach, Marketing Results, Martin Walsh, Mathijs v/d Linden, Matías Candal, Matt Fenton, Medical Scrubs, Melody Lentsch, michael foreman, Michal Wachstock, Michele Souder, Mike Snavely, Mitch Tarr, Naomi Niles, Nate, Nhu Le, Nick King, Nora Guy, nuet, OnlineDon, outbox design+mktg, PennyMoxie, Per Esmann Jensen, Peter Ansbacher, Philippe Morin, Philipp Postrehovsky, Phillipa Wirangi, Restupinian, Rob Paredes, Rob Stocks, Roberta Rosenberg, robinteractive, ROI Factory, Ross Schmadebeck, Sacha Greif, Sarah Naeher, Sean Collier, Sean Platt, Serge Descombes, Simon Crabb, SiteTuners.com, Stan DeVaughn, sue Jespersen, Monetate, Todd Follansbee, tyesha snow, UXfeeds, Vanessa Bright, Vincent Beneche, Visitor Centric, Visual Website Optimizer, wendyflanagan, Wingify, Xaviera Ringeling, Yaroslav Stepanenko, Ymarketing, Zach Prez & ZinMarketing.

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Category: Email TestsTags: , ,

New A/B Test for Your Vote: Which Ecommerce Promos Boosted Purchases?

‘Tis the season for an ecommerce marketing test! This week we’re asking you to guess which internal promotions on an ecommerce category page boosted total purchases by 13%. Click here to vote and find out the winner.

Things to think about: 1. The design of the promo boxes is the only difference between these otherwise identical pages. 2. They measured total purchases made by visitors who viewed this page.

What do you think? Be sure to share your insights and comments after you vote. http://whichtestwon.com/archives/6410

Really Big News! You may notice our site looks different this week. Thanks to our hard-working IT and management teams, we successfully launched a redesign of our site along with our NEW Testing Technology Buyer’s Guide. Check out our Vendor Profiles, How-To-Choose PDF, and How Testing Tech Works Video!

Wait… It gets better. We’ve set another record! More than 150 people and blogs linked to WhichTestWon within the past 7 days!

P.S. Thanks to the *gobs* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Bradley, adamzais, Agen Iklan Baris, Aimee Kessler Evans, alex walford, Alexis Antonelli, Alice Greening, Amanda Eyer, Amanda Orson, Amy Lindahl, Andrew Baker, Andy T, Angie Schottmuller, Anne Janzer, atLarge, Inc., Automotive Digital Marketing, Bill Covert, bmerkl, boyc, Brian Chappell, BrianWhite, Carl Schmidt, Carol Hess, Catherine Rivier, Chad Horenfeldt, Clint Eagar, clydebennett, Dan London, Daniel Eigenmann, Elka Spencer, Daniel Redman, Darren Goetz, David Evans, David Moulton, David Zimmerman, Deborah OMalley, DHANESWAR, DiamondWebConversion, Diane Toomey, Digital Popcorn, DmSProject, Doug Hudiburg, Elastic Path, Elizabeth Ball, emailchatr by Delivra, Emily Kelley, Eric Winton, Erno Hannink, Everything Entrepreneurial, Fav Tweeps, Felix Xerxes, Geraldine Daly, goodnewscowboy, Greg de Lima, Greg Payette, HN Firehose, Howard J. Sewell, Humanitarian News, Inbound Experts, Innovation Africa, Inman Community, ion interactive, Lyena, J. Janssen Steenberg, J.D. Crowley, Jason Buzzell, Jason Foss, jchiavas, Jeanne Hopkins, Jeff Nelson, Jeremy B. Shapiro, Jeremy Walker, JF Monfette, Joan Renner, John Somerton, John Yesko, Josh Summerhays, Kat Gritzmacher, Kate Hallock, Kathleen Devilbiss, Kathy Swanson, Katy McFall, Kevin Dwinnell, KISSmetrics Tweets, Kristina Guadagni, Landing Page Tips, Laura Mitchell, Laurens Geleedst, Lavon Temple, Le blog de Niouzeo, Lisa Keller, Lisa Suttora, Mark, Marketing Filter, Marketing Results, MarkJenney.com, Mathijs v/d Linden, Matías Candal, Melody Lentsch, Michael Dietrich, Michael Roper, Michel Fortin, Mike Flanagan, Mike Mountford, Mindaugas, Mister Wong, MollieKing, Nathaniel Stott, News Effect 9, Nick King, Nigel Kay, Nora Guy, Olexandr Prokhorenko, outbox design+mktg, Pat Marcello, Patricia Hader, Paul Allen, Paul Gailey, Pavel Lenshin, Per Axelsson, Petr Stepanek, Philippe Morin, PPC Advice, Rebecca Lehmann, Richard Ingersoll, Rob Paredes, Robert Seres, Roberta
Rosenberg, Rona Kilmer, Ross Schmadebeck, Sarah Naeher, Sheila Atwood, Shock Marketer, Simon Elkjær, Sonia Simone, Sue Jespersen, Terrie Bari, The Fiddler Group, Thomas Pruitt, Tim Ash, Tom Radburn, Tommy Vedvik, Vanessa Bright, VIP Email Ltd, Visual Website Optimizer, Wingify, and Yabutang.

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Category: eCommerce TestsTags: , , ,

New A/B Test for Your Vote: Which PPC Landing Page Boosted Sign-Ups 59%?

This week’s test is must-view for lead generation marketers – and anyone running a free trial offer online. Should you send PPC traffic directly to a landing page with a form on it … or should you send traffic to an informational page that then requires a second click to get to the form? Check out – and vote on – this test now.

Two notes: The winner of this test was determined by form fills, not clicks alone. Also, yes, the two versions have more differences than form alone. But we suspect the form was the determining factor.

What do you think? Be sure to share your insights and comments after you vote http://whichtestwon.com/archives/5939

P.S. Thanks to all the people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Amadesa, Angie Schottmuller, Annemieke van Herk, arrts.ruddle.com, Austin Top Guns Networking, Benoit ZELLER, Brett Sinclair, Brian Massey, Captain Inbox, cmo.com, Derek Allard, Floor van Riet, Guillaume Baudin, GustaafVocking, Janet Rex, Jordi Andreu, Julian’s Notebook, Laura Crest, Leighanne Stainer, Malinea Conseil, Michael Roper, Mitch Tarr, Nancy Guillén, Nectarios Economakis, Nicole Grzondziel, Optivo, Patricia Hader, Paul Gailey, Paul Mallaghan, Rika du Plessis, Sharon White, Stephanie Wailliez, The Seo News Blog, Ushchapovska Iuliia, Visual Website Optimizer, webtik.info, Youssef Rahoui, and ZinMarketing.

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Category: Landing Page Tests, Lead Generation TestsTags: , , ,