How much does the color or size of your text links really matter? To find out, a technology entrepreneur tested a smaller red download link vs. a larger black link. Check out this week’s test to find out which one increased conversions by 37.3%.
This was a multivariate test, so there were a total of 12 pages tested. But the two pages we featured pit the overall winner against a lesser competitor. Results between Versions A and B reached 99% confidence.
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P.S. Thanks to the *gazillion* people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Agency Republic, Alex Harris, Alexander Gut, Alexandra Gresham, Alexios Panagopoulos, Alexis Antonelli, Alvin Eugenio, Amanda Martinez, Amy Lindahl, André Ryan Gravador, Andrea Vit, Andrew Baker, Angie Schottmuller, ascf, Ashley Scheck, AWP, b_young, Beny Schonfeld, Bill Meirs, Brecht Palombo, Brendan Hughes, Brendan McCoy, Brian Channell, BzerkMedia, Carl Schmidt, Carlos Grotger, Charles Warnock, Christine Martell, Concept Feedback, Conor Byrne, D Bnonn Tennant, Damian & Miguel, Damian O’Broin, Daniel Pankatz, Datarati, David Travis, Debbie Swider, DiamondWebConversion, DirectFoquest, djamesbethesda, Don Hutcheson, Don Trueson, Donna Suen, Doug Hudiburg, Elastic Path, Elise M. Phillips, Emailcenter, emyselfandi, Epo, Farees Mohiuddin, Fav Tweeps, Fedotov Alex, Finge, Florence Dujardin, Francois, frank goertzen, Freddie Young, Gabor Kovacs, Gary Robinson, General Musing, Geni Whitehouse, iamreff, Igraynne, IndioImperator, Ineke Leclercq, Insite Software, ion interactive, Iván Fanego, JaapJS, Jacques Bakx, James Svoboda, Jazmin Hupp, jchiavas, Jen Brannstrom, Jennifer Fontaine, Jeremy B. Shapiro, Jeremy Conant, Jeremy Walker, Jerzee Trash, Jessica Collier, joansmyth, Joel Voysey, Jörg Dennis Krüger, Joris Boon, Josh Summerhays, June Macdonald, Justin Hunter, Justin Seibert, Karl Gilis, Katie Delahaye Paine, Keith Hagen, Kevin McCaffrey, Kraig Guffey, kuleanadesign, Kyle Durand, KyokoTanaka, Landing Page Tips, Lars Johansson, LIDA Tweets, Lisa Keller, Location3 Media, Lynn Crymble, Machiel van de Poll, Marielle, Marissa Bracke, Mark Gottlieb, Marketing Results, Marketing Results, Martin Black, Massimo Paolini, Mathias Bak, Mathijs v/d Linden, Matías Candal, MCorrea, Megan Petersen, Melissa Bader, Michael, Michel Fortin, Michele Souder, Mickael Bentz, Mike Belasco, Misty, Mitch Tarr, Naomi Niles, Naomi Niles, Niels Langeveld, Nino Gen, Olesya Moskotova, Pamela I Wilson, PascalvH, Paul Bridgeman, Paul Lima, Paul Rouke, Pedro Jesús González, PennyMoxie, Per Chr. Aagenæs, Per Fossum, Peter de Haas, Petr Havlik, PLS Launch Solutions, Rajiv Mathew, Rakesh Ojha, Raúl Abad, Rene L. Milligan, Rex Anthony F, Robert Brady, Robert Seres, Roberta Rosenberg, robertlin, Romain BOYER, Ross Schmadebeck, rspekle, rubhee, Ruud Boogaard, Samuel_johns, Sarah Desilets, Sarah L Mackenzie, Sean O’Donovan, Serge Descombes, Simen Berg, Simon Malcolm, Social Media Club, SophyMav, Soulful Branding, Sripad Rao, Steen Olsen, Stefan van Lierop, Stefan Wobben, Stephen Wade, sue Jespersen, summeryanks, Susan Shaffer, Team Monetate, Theresa B. Clarke,Tjeerd, Tom Downes, Tomas, Toni_Knowles, Tracy Keith, tyesha snow, Vanessa Long, Victor Gonzalez, webhat/redhat, Wendy Krautkramer, Will Jones, and Will Scully-Power.