March 2011

If you’re trying to get prospects to fill out a form and wondering what PPC landing page copy might convince them… you must click here and vote in this week’s test.

SAP, a business management software company, tested short, actionable call-to-action copy vs. a list of “Top 5 Briefs” on a landing page for business intelligence solutions. The goal was to get visitors to register to access free briefs, white papers, demos, etc.

Please share your insights and comments about the winning page after you vote: http://whichtestwon.com/archives/9838

New! Top 50 Testing Agencies in our first-ever Agency Buyer’s Guide: http://whichtestwon.com/agencyguide

If you’re an agency that offers testing and you’re not in it, let us know: http://whichtestwon.com/new-buyers-guide-listing

P.S. Thanks to the *gaggle* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Dick, Adam Zais, Agustin Aramburu, Ahmad Rahman, AJ Sedlak, Alex Garnica Andrade, Amber Cleave, Ann Branch, Anne Carmen, astruman, Audrey, Brandon Houlihan, Brian Milne, BrooksBell.com, Cardinal Path,Cathleen Tyson, celutona, Chris, Conrad Morris, Craig Fitzpatrick, Craig Simons, Dan Marks, Daniel Harris, Daniel Morris, Daniellle Spuesens, Dara Schulenberg, Dave Collins, David Hazeltine, Dawn Lyo,Elizabeth Yarbrough, Emma Coulson, Erin Pheil, Erin Wasson, Factor T, Filipe Santos, Fundraising Impact, GetWebTVUSA, Gina Melani, Ginny Bartosek, Giovanni Simeone, Greg Marek, Gregory Ng, Helene, TrackSmart, Insite Software, ion interactive, Ivan Frank, Jack Scharff, James E. Fishe, John Muehling, John Somerton, Jon Bjork, Jose Manuel Duran, Joseph P. Weller, Josh Mendelsohn, Josh Summerhays, Julie Hall, Julie K, Julie Pippert, Julie Power, Karin Khuhro, Karl Gilis, Karri Flatla, Kate Morrison, keepitusable, Kelly Barlow, KHHardy, Kimberly S. Brown, Kristiaan Kremer, Kristin Zajac, Kristina Eastham, Kristina Stiffler, Landing Page Tips, Laura Mitchell, Laurent Edel, Laurie Pringle, lgraynne, Mac McWeeny, Magnus Attefall, Mandy Kolesik, Marketing Results, Marketo, Mathijs v/d Linden, Maurice Debets, Megan Jones, Mel Sequeira, Melanie Bozzelli, Melissa Kavanagh, Michael Cunningham, Michael Ramsey, Michael Stickney, Michel Fortin, Michele Souder, Miriam Cohen, Mitch Tarr, Murat Mutlu, Nancy Scott, Naomi Niles, Nathaniel Ward, Nick Beranek, Online Marketing Blog, Pat Chiappa, Patick Barrett, Penny Ashley Lawrence, Philippe Morin, Pim Spaanerman, Polr, powerspace, QBS PC Help, Raquel Hirsch, Rashmi Manwani, ReadCopy, Renu van Beekum, Rick Isenberg, Robert Estupinian, Robert Lang, Robert Seres, Rogier Kat, Roko Nastic, Ron Stauffer, Jr., Ruth Dobson-Torres, Sean T. McVey, Shawna Seigel, Sherri, Shonees Munshi, Simon Malcolm, Stacy Snow, Stelio D’Alo, Susan Shaffer, Tim Bete, Tom Denegre, Tony Milsom, usabilitygal, UX Factory, UX Feeder, VARbeisen, Victor Gonzalez, Yale Appliance, Yasmin Bendror, Yasmin Garraway.

This week’s test shows how testing your direct mail landing pages can really pay off! Vote to find out which landing page offer copy got a 23% bump in online sales.

Important note: The direct mail package promoted a wine store’s seasonal wine club, including a printed $100 voucher. It directed prospects to one of two landing pages that featured different copy reiterating the savings you’d get by redeeming the voucher.

Please share your insights and comments about the winning page after you vote: http://whichtestwon.com/archives/9515

If you’re a subscription site then check out the “Best Subscription Marketing A/B Tests” webinar tomorrow March 24 at 2 p.m. ET
http://www.subscriptionsiteinsider.com/products/item28.cfm

P.S. Thanks to *all* the people and blogs who linked to us  and helped get the word out about WhichTestWon.com this past week, including Aline Couto, Alysyn Curt, Amber Cleave, Amy Clausen, Andrew Goodman, Ani Matson, Ashley Eckel, Bart Leeffers, Ben Karpin, Bev Godwin, Bob Berger, Bob Nunn, Brad Berens, Brad Mills, Bruce Bullock, Bruno Fridlansky, Chau Le, Chris Moody, Datarati, David Bender, DoublePlus, Doug Thomas, eCommerce, Eddie Edison, eklderkind.com, Elastic Path, Fifty-Five.com, Gaurav Malhotra,  Goutam Mitra, Heman Smith, iContact, Insite Software, Jacob Schorer, James Omadahl, Jenny Hamby, Jess Commins, Judy Seiler, Julie Marcoux, Julien Chiavassa, Jun Baranggan, Katherine Spivey, Kaya Kero, Kelly Pires, Leigh Reyes, Maarten Rooseboom, Mac Bull, Marcel Media, Mark Simpson, Marketing RSS Portal, Martin Vika, Maxymiser, Melanie Matthews, Michael Oliveira, Michele Morelli, Moises Szarf, Moises Szarf, Nancy Grossbart, Nancy Scott, Nick Beranek, Olesya Moskotova, Omines, OnADage, Online Marketing, Pat Chiappa, Pedro Jesus Gonzalez, Penny Ashley Lawrence, Pioneer Outfitters, Ralph Duke Elliott, Raquel Hirsch,Rob Paredes, Robert Estupinian, Serge Descombes, Simon, Simon Malcolm, Simona Loffe, smorgasbord, SNK Interactive, Sofia Silva, Spikemail, Stephanie Sharpe, Steve Comrie, Stuart Draper, Thinklikecenter.com, Toni Knowles, Tony Idem Jr., Tor Eivind Aurdal, Traffic4u, Tru-Market PSC, Vincent Neve, Your Healthy Pet Shop.

Ever wonder the best way to let opt-ins know about a download link or offer in an email? Internet marketing expert Andy Jenkins decided to test placing the word “Download” before and after the main subject line of one of his blog’s email newsletters.

The results are fascinating — but you’ll have to vote to find out which placement got higher open rates and clickthroughs.

Note: This test doesn’t only apply to download links. It could apply to any marketer wanting to let opt-ins know about special offers or contents in an email.

Don’t forget to share your insights and comments after you vote: http://whichtestwon.com/archives/9144

If you haven’t perused our Best Tests of 2010 Awards Gallery, you really should. There are 34 amazing case studies to look at: http://whichtestwon.com/live-webinar-sign-up

P.S. Thanks to all the beautiful people and blogs who linked to us  and helped get the word out about WhichTestWon.com this past week, including 3 Things, Aazia Dee, Abey John, Achean Limited, Adam Zais, adesigner, Alessandro Leoni, Alexis Antonelli, Alorit Marketing, Amadesa, Andrew Kordek, Andy Catsimanes, Angela Daniels, Antoine Tissier, Antoine Tony Loup, Astrid Idema, Audrey, B Glass Designs, Barbara C. Lemaire, Ben Karpin, Bjorn Hansson, Bob Nunn, CancelBubble, Casey Margell, Catherine Lee, Chicago Title, Chris Plato, Christal Mouery, Claire Talbott, Colin Temple, Conrad Morris, Cortney Jacobs, Cristina Chetroi ,Dan Marks, Dara Schulenberg, Darius Paolini, Dave Collins, David Brussin, David Evans, David York, Dean Stier, Debra Hilton, Diamond Web Conversion, Dimiter Simov, Don Hutcheson, Double Plus, Drew Meyers, Elastic Path, Elizabeth Carter, Emil Hunefalk, Eric Miller, Factor T, Fav Tweeps, Finn Thomsen, Francis Shovlin, free.naples.us, Gena Robertson,Get In the Inbox, Gill Dawson, Grant Baker, Greg Strahan, Guadalupe de Anso, Henrique Garcia, Hugh Gage, IcreativeNetwork, Igor Mateski, Jacques Bakx, James Montalto, Janet Aldrich, Jay Eskenazi, Jean Simmons, Jennie Bewes, Jennifer Fontaine, Jeremy Walker, jgopalakrishnan, Johan Forngren, Johannes, Jorg Verweij, Julie Power, Julien Chiavassa, Juliet Austin, Kevin McCaffrey, Kevin Wood, Kristiaan Kremer, Landing Page Tips, Landon Calabello, Larry Bruce, Laurie Sheflin, Leah Burdick, Lee Kelly, Leo Dimilo, Lori Scribnerff, Luc-Rock Paquin, Luke Freeman, Margaret Angell, Mark Mansveld, Mark Nylec, Marketing Brainpower, Marketing Insight, Mary Sweeny, Mathijis v/d Linden, Matias Candal, Matt Kayne, Megan McDonald, Meghan Hellstern, Mel Sequeira, Melissa Kavanagh, Michael Goff, Michael Parzek, Michael Vermillion, Michel Fortin, Michele Souder, Michelle Rutkowski, Miguel Aldalur, Ross Schmadebeck, Sachin Uppal, Sagi Shrieber, Sandra Newton, Sara Lancaster, Sean Boiling, Sebastien Yanni, Shelley Crockett, Simon Malcolm, Sue Jespersen, Susan Schffer, Sychronicity Marketing, Team Monetate, The Email Guide, Thomas J. Plummer, Toni Knowles, Tony Milsom, Tracy Keith, Vanessa Bright, Vanessa Long, Whirlwind eCommerce, YoMaMJ.