May 2011

This A/B test combines two of my favorite elements — copy
and price testing.  Can you guess which letter not only landed
more donations for a hospital fundraising campaign, but also
resulted in a 202% larger average donation size?
http://whichtestwon.com/archives/11177

Note: just click on the images of the letter versions on
our homepage to see each one blown up to full-size for easier
examination.  Then decide which one might have moved you to
make a larger donation:
http://whichtestwon.com/archives/11177

Please don’t forget to share your insights with us via
‘comments’ on our results page after you vote!

P.S. Thanks to all the folks who linked to us and helped get
the word out about WhichTestWon.com this past week, including
Adam L. Casey, Adam Liverlidge, AJ Sedlak, Alejandro Barrero,
Andre Ryan Gravador, Andrew Angle, Andrew Baird, Angie
Schottmuller, Anna Gervai, Anthony Centeno, Audrey, Azam Corry,
Baptiste Morvillez, Bill Fukui, Brecht Palombo, Brett Cullen
Dierker, Brian T. Edmondson, Bruno Fridlansky, Cameron Loudon,
Canyon Comm, Carlos Grotger, Casey Bell, Catherine Harrington,
Cindy Cyr, ConversionIQ, Cyndi, Cynthia LaLuna, D. James
Bethesda, Dan Frydman, Dan Marks, Dan Ouchterlony, Datarati,
Dave Howell, David de Silva, David Travis, Dean Pappas, Debbie
Bellis, Deborah O’Malley, Details In Retail, dgreenhouse,
Diamond Web Conversion, Don Hutcheson, Doubleplus.com, Elastic
Path, Elena Gerstmann, Ellyn Ambrose, eMerchandising, Emma Inc.,
Eric Wood, Erika Roe, Evelyne Leveke, gooodstuff.nl, House of
Kaizen,Hugo Dion, Ingrid Pinheiro, Jac Ortiz, Jack Cramer,
Jen Horton, Jennifer Devitt, Jeremy Conant, Jeroen Goddijn,
Jesse Liebman, Jim Campbell, Jim Kinloch, Joanna Pineda, Joe
Bonaminio, John Morgan, Jorg Dennis Kruger, Josh Yeager, Judy
Seiler, Juliet Austin, Karen Halle, Kate Hamlin, Kathryn Ward,
Kathy Fealy, Keith Hagen, Kelly Barlow, Kelly Pires, Kendy
Sproul, Kevin Leonard, Kris Cartier, Kristen Hessinger,
Kristiaan Kremer, Landing Page Tips, Larence Biscot, Laura
Allen, Laurent Edel,Leonardo Naressi, lgraynne, Linda Lam,
liQuidprint, Luke van de Paverd, Lynd, Mandy Bobolia, Marcel
Koot, Marcus Bradley, Marie-Pascale, Marketing Results, Mary
O’Brien,  Mathew Weber, Mathijis v/d Linden, MeAdiciona, Mel
Sequeira, Melinda Byerley, Michael Port, Michel Fortin, Mike
Belasco, Mike Vallano, Naomi Niles, Nick Beranek, Nick Usborne,
Nicole Mossinger, Nigel Wilkinson, Oli Gardner, Optimeister,
Owen Philipson, Patrick Steil, Paul Foster, Paul Gailey, Paul
Rourke, Pedro Jesus Gonzalez, Penny Ashley Lawrence,
Persuabilidad, Powerspace, Rain Today, Remi van Beekum, Robert
Brugman, Robert Jan Van Diepen, Robert Lang, Sally, Sarah Young,
Sestry Wion, Simon Malcolm, Sorin Manica, splittestexpert,
Stefaan Oyen, Stefan van Lierop, Sue Bond, Susan Shaffer,
Suzanne Collinge-Sim, Tabitha Rodrigue, Tammy Guy, Team Monetate,
The Fiddler Group, Tim Tabaka, TMG Custom Media,Tomas J. Pagan,
Toni Knowles,Tony Lopes, Tweet Anne, TZ Team, Vanessa Bright,
Vince Pelletier, Will Scully-Power, and WNW Design Ltd.

Don’t you just love a button test?  And this week’s is
particularly fabulous because it’s a really clean A/B test
– only the copy on the button changed and nothing else.
That wording change caused a 74% increase in lead generation
form submits!  Can you guess which button copy won?

Please don’t forget to share your insights (and maybe even
some button test war stories) with us via ‘comments’ on the
results page after you vote:
http://whichtestwon.com/archives/11405

Calling all ecommerce marketers! Can you tell which version of this online store’s product page raised actual purchases by 27.3%? Vote on your favorite.

This was a nice, clean A/B test with conclusive results. Only one element on the page was different between the two versions. (Which makes the bump in sales fairly remarkable.)

Note: This test is of special interest to everyone who offers free shipping, especially for heavy items.

Lastly, please don’t forget to share your insights and comments about the winning version after you vote: http://whichtestwon.com/archives/9111

P.S. Thanks to all the people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Weiche, AJ Sedlak, Alex Placito, Andrea Myers, Bonnie McEwan, Carlos Grotger,Chester Bullock, Daniel Alfi, Danika Atkins, Dennis Horn, Doubleplus.com, Eva Vangenechten, Jennifer Chiacchiaro, Jeroen Goddijn, John Pauler, Juan Di Diego, Karen Woods, Katie Delahaye Paine, Kelly Marsh, Kris Cartier, Landon Calabello, Listrak, Maria Pinochet, Marketing Results, Mel Sequeira, Nacho de la Fuente, Nancy Scott, Naomi Niles, Personal Life Media, Rika du Plessis, Scott Fowels, Sean Preston, Simon Malcolm, Stephen Frazer,
Steve Haase, Steve Schwartz,  Synchronicity Marketing, Tanja de Bie, ThisWeekIn.com, Tor Elvind Aurdal, Tracy Keith, Wells Spence, Wikaina.com, Will Quick.