Testing News Blog

June 2011

New A/B Test for Your Vote: 89% More Lead Gen Form Fills

Lead generation marketers: can you guess which PPC landing page design won 89% more form fills?
http://whichtestwon.com/archives/9067

The two forms have identical offers and form fields. But, one is extremely clean and uncluttered, while the other tries to boost responses with reassuring elements such as famous-name media logos and a “how-it-works” infographic.

So, it’s the classic battle between stripped-down vs icing-on-top. Check out the two landing pages, cast your vote and then let us know what you think by posting a comment:
http://whichtestwon.com/archives/9067

P.S. Thanks to all the folks who linked to us and helped get the word out about WhichTestWon.com this past week, including
Amber Ricchetti, Andrew Long, Ashley Eckel, Azam Corry, Billy Mitchell, Business Reel, Chad H. Pollitt, Chris Stott, D Bnonn Tennant, Daniel Roch, Dave Lorrez, David Travis, David van Wijck, Details, Directing Marketing IQ, Dominic J Johnson, Email Mktg, Gustav Bergman, Hank Hoffmeier, House of Kaizen, Ike Breed, Jen Cardello, Jen Horton, Jess Seilheimer, Jim Rudnick, Joanna Pineda, John Strawn, Josh C. Manheimer, Juliet Austin, Justin Frechette, Karen Nuss, Kelly Pfiffner, Kevgah, Kiera Doherty, Kim Alt, Kumiko Suzuki, Kuno Creative, Landing Page Tips, Liz Guthridge, Mark Wing, Matt Gritman, Maxymiser, Michel Fortin, Mike Ewing,  Mike Minard, Millercan, Nick Beranek, Paul Tansey, Penchuk, Penny Ashley Lawrence, PowerSpace, Rachel Headings, Randi Ervin, Rhebbar, RMI SCA Services, Robert Lang, Spetracco, Sue Davis, TMG Custom Media, Wharton Analytics, Wicked Fire, Will Dymott, and Yap S S.

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Category: Uncategorized

New A/B Test for Your Vote: 88% More Ecommerce Orders From a Category Page Template

Every ecommerce marketer and store designer on the planet should try their luck guessing the winner of this week’s test which raised online purchases by 88%:
http://whichtestwon.com/archives/9977

This 88% lift was due to only two changes on the store’s category page template — the number of items pictured per row and the click buttons for each item.  (Please note, the image sizes did not change.)

Check out the two versions, cast your vote and then let us know what you think by posting a comment:
http://whichtestwon.com/archives/9977

P.S. Thanks to all the folks who linked to us and helped get the word out about WhichTestWon.com this past week, including
Alexa Ronngren, Amber Ricchetti, Andrew Long, Ashley Eckel, AWP, Azam Corry, Bob Nunn, Brooke Browne, Chris Atherton, Christine D., Conrad Morris, Cyril Bladier, D Bnonn Tennant, Daniel Redman, Darian Cairns-Cowan, Diarmad McNally, Divadani Ltd, Emma, Inc., Eric Sundberg, Floor van Riet, G Charlton, Holly Buchanan, House of Kaizen, Inman News, J. Janssen Steenberg, Jake Robertson, Jamie Lee Jacobsen, Jefferson Rafael K, Josh Summerhays, Judith Soto, Karen Nuss, Kiera Doherty, Korrine Kirschenbaum, Landing Page Tips, Lee Hefner, Michel Fortin, Mike Ewing, MLT Creative, Nick Beranek, Optivo, Pedro Jesús González, Penny Ashley Lawrence, Powerspace, Priscilla Groves, Rachel Headings, RainToday, Remie Purtill-Clarke, Rick Perreault, Robert Lang, Rosemarie Calabro, Samantha Ceppos, Simon Bostock, Simon Malcolm, Steve Lampert, Stuart Jones, Targeted Media, Team Monetate, Tim Tabaka, TMG Custom Media, Tosca Fasso, Vanessa Long, Webolutions, Wharton Analytics, and Will Scully-Power.

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Category: Uncategorized

New A/B Test for Your Vote: Cute Guy in Pool vs Gentleman on Weight Bench?

Really fun test this week — can you guess which male model
image convinced more British consumers over 30 to enter
their contact info?:
http://whichtestwon.com/archives/10157

By the way – if you do any email campaigns, I think this
test creative is a particularly fantastic example of a
well-designed email landing page.  Worth stealing ideas from
perhaps?

Check out the two versions, cast your vote and then let us
know what you think by posting a comment:
http://whichtestwon.com/archives/10157

P.S. Thanks to all the folks who linked to us and helped get
the word out about WhichTestWon.com this past week, including
Adam Krause, Adriano Nadalin, Arend, Arnoud, Bob Nunn, Brooke
Browne, Bryan Chaney, Bryan Chaney, Chris Atherton, Chris
Bailey, Christine D, Craig Ryomoto, Crystal A, Cyril Bladier,
Darian Cairns-Cowan, Debbie Swider, Donna Baier Stein, Edu
Esclapés, Eric Sundberg, Floor van Riet, Gustaaf Vocking,
House of Kaizen, J. Janssen Steenberg, Josephine Sabin,
Josephine Sabin, Judith Soto, Landing Page Tips, Laura Mitchell,
Lisa Nistler, Mel Sequeira, Michel Fortin, Nancy Schwartz,
Nick Beranek, Optivo, Paul Boomer, Robert Lang, Simon Bostock,
Simon Malcolm, Stefan van Lierop, Stephanie Baldwin, Steve
Roberts, Stuart Jones, Sue Jespersen, TMG Custom Media,
Vanessa Bright, Vanessa Long, W3i, and Ythan J Pratt.

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Category: Uncategorized