Testing News Blog

August 2011

New A/B Test for Your Vote: Text link color test – red vs blue?

Can you guess which color text link got 53% more clicks? One was red, the other blue.  Nothing else on this homepage was changed: http://whichtestwon.com/archives/12630

I love this test in part because it’s such a nice clean A/B split, with only one single element being tested.  I think you’ll enjoy it too.

Looking forward to your comments! http://whichtestwon.com/archives/12630

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Category: B2B Marketing TestsTags: , , ,

New A/B Test for Your Vote: Which iPad Homepage Button Won?

It’s our first iPad test! Can you guess which version of a (famous) German auto insurance company’s homepage – served just to iPad traffic – got a 9.23% lift in online registration form fills?

Both buttons had the same copy … but they looked really different! http://whichtestwon.com/archives/12598

Note: This was a multivariate test, so many other page elements changed. BUT our lift data is specifically for the button only. So, ignore the other differences and pick the button you think compelled more iPad users to register: http://whichtestwon.com/archives/12598

Looking forward to your comments on this test.

P.S. Thanks to the more than 100 people who linked to us and helped get the word out about WhichTestWon.com this past week!

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Category: Homepage Tests, socialTags: ,

New A/B Test for Your Vote: Which PPC Landing Page Boosted B2B Purchases 38%?

Can you guess which PPC landing page convinced 38% more button clickers to complete a 5-page process & purchase business insurance?  http://whichtestwon.com/archives/12486

We love that these test results were measured all the way through the funnel to the actual purchase.  This is also a great example of a “distractions removal” test — does it
help or hurt to strip off awards icons and video links?

Take your guess and then see the real-life results:  http://whichtestwon.com/archives/12486

P.S. Thanks to the more than 100 people who linked to us and helped get the word out about WhichTestWon.com this past week!

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Category: B2B Marketing Tests, eCommerce Tests, Landing PagesTags: , ,