Testing News Blog

August 2011

New A/B Test for Your Vote: Email Graphics Cause 79.4% Click Lift

Can you guess which email creative got 79.4% more ‘Buy Now’ button clicks for Philips Norelco shaver heads?

This is a great test for graphic designers, as well email marketers. (It’s always kind of shocking to see how much particular images can raise or suppress results.)

Click to take your guess and then see the real-life results:  http://whichtestwon.com/archives/12413

BTW: Apologies again for our site problems yesterday. We’ve amped up security and polished our code, so Hopefully it won’t happen again (fingers crossed).

P.S. Thanks to the heaps of the folks who linked to us and helped get the word out about WhichTestWon.com this past week, including Alex Corzo, Arend, Carl Schmidt, Chris Anderson, Chris O’Neill, ClearWebStats.com, ConnectedNonprofit, D Bnonn Tennant, Dan Frydman, Daniel Gost, Danny Flamberg, Dave Collins, Email Resource Center, Emarketeers, Eric Shannon, Hal Werner, Hector Mainar, HubSpot, JF Monfette, Jill Manty, Landing Page Tips, Michel Fortin, Milkshake Commerce, MLT Creative, Morten Elk, Nortech Control, Paul Chappell, Powerspace, Renascent Marketing, Rika du Plessis, Stoyan Shishev, Susan Delz, Thomas Young, Tina Stelzer, TMG Custom Media, Wharton Analytics, Yasmin Bendror.

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Category: eCommerce Tests, Email TestsTags: ,

New A/B Test for Your Vote: Dell Japan Raise PC Sales 20.5%

Can you guess which Dell Japan category page sold 20.5% more computers to small businesses?
http://whichtestwon.com/archives/8945

This is a great test to quiz your copywriting staff with. The only difference between the two pages were the small type product description blurbs. Yes, we had them translated into English so you can read them :-)

See both versions here, take your pick and then see if you were right: http://whichtestwon.com/archives/8945

P.S. Thanks to the following people who linked to us and helped get the word out about WhichTestWon.com this past week: Aaron Bradley, Aaron Dickinson, Canyon Comm, Damian O’Broin, Danny Flamberg, David Smith, Divadani Ltd, Email Guide, Email Marketing, Emma, Inc., Harry van Rossum, Ian Utile, Jay Bower, Josh Summerhays, Kenny Van Beeck, Landing Page Tips, Lisa Ludlow Archer, Melody Lentsch, Michael Stickney, Mollie King, Properties Online, Pure360, Rhonda Wunderlin, Roger Corn, Ross Schmadebeck, Rutger Terwel, Sandi Abbott, Sarah Yam, Synchronicity Mktng, TMG Custom Media, Tsigna, Tucker Wannamaker, & Will Scully-Power.

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Category: Uncategorized

New A/B Test for Your Vote: Which Email Subject Line Got an 88% Lift?

Both of the subject lines in this week’s a/b test are well written: personalized, snappy, benefit-orientated, etc. Yet, one got 88% more opens than the other. Can you guess which? http://whichtestwon.com/archives/10411

The emails were sent to a double opt-in, house, list of business prospects, which means all recipients had asked to be added to the sender’s list. And still, such a difference in response rates from a simple wording change!

See both versions here, take your pick and then see if youwere right: http://whichtestwon.com/archives/10411

P.S. Thanks to the heaps of the folks who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Bradley, Adriano Nadalin, Aimee Kessler Evans, Alex Munro, Andrea Mueller, Brian DeLaet, Brian Trevaskiss, Chad H. Pollitt, D Bnonn Tennant, Damian Thompson, Elizabeth Hester, Katie Watts, Klothes Apparel, Landing Page Tips, Linda Bustos, Lisa Ludlow Archer, Melina Martinez, Melody Lentsch, Michael Stickney, Nico De Muynck, Omninex Media Solutions, Patrick Kerssemakers, PonsCreative, Properties Online, SQA World, TMG Custom Media, Tom Whitney, Toni Knowles, and WineExpress.

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Category: Uncategorized