Testing News Blog

September 2011

New A/B Test for Your Vote: Submit Button Copy Test

Can you guess which button copy got 87.5% more customers to click through to the next page in the ecommerce cart?

Everyone loves a button test! The two pages were identical except for the button text. Which won: short and sweet or a more descriptive call-to-action?

Note: For full glory, this test would have used purchases instead of clicks as the success measure. Nonetheless, we still really like this test.

See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/10906

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Category: eCommerce Tests, Page Element Tests (Buttons, Images, Overlay, etc.)Tags: , , ,

New A/B Test for Your Vote: 18.7% Lift in Paid Purchases

Can you guess which version of this ecommerce store page template convinced 18.7% more customers to purchase?

If you’ve ever wanted to test a single big benefit vs multiple bulleted benefits, this test is for you!

Bear in mind that this was a template page test for a variety of experience gift products across the site, such as stock car driving and surfing.

See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/9934

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Category: eCommerce Tests, Web PageTags: , ,

New A/B Test for Your Vote: Single vs Multiple Offers (37% Response Lift)

Can you guess which version of Webster Bank’s postalletter convinced 37% more people to open new accounts?

This test is particularly exciting because it shows what happens when you test a well-known marketing best practice. (In this case, single vs multiple offers.) Did the best practice hold up in reality??

BTW: Both versions were mailed to nth name slices of the same database, at the same time, in identical envelopes.  So, it’s a nice clean A/B test.

See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/12868

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Category: B2B Marketing Tests, Postal Direct MailTags: ,