The only difference between the two pages was the headline and the form fields. If you’re a conversion optimization pro, you’ll almost certainly guess this week’s test right without breaking a sweat. (And why work hard the day before Thanksgiving?)
So it’s not a shocking result. What it is, is a *useful* case study for you to show the testing naysayers in your organization. Especially if you do any lead gen campaigns.
It’s the kind of test that helps wake up HIPPOs to the value of testing. And that’s always worth doing. The only difference between the two pages was the headline and the form fields.
See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/11513