Testing News Blog

November 2011

New A/B Test for Your Vote: Easy One for Turkey Day :-)

Which version got more people to enter their financial info and apply for a loan?

The only difference between the two pages was the headline and the form fields. If you’re a conversion optimization pro, you’ll almost certainly guess this week’s test right without breaking a sweat.  (And why work hard the day before Thanksgiving?)

So it’s not a shocking result. What it is, is a *useful* case study for you to show the testing naysayers in your organization. Especially if you do any lead gen campaigns.

It’s the kind of test that helps wake up HIPPOs to the value of testing. And that’s always worth doing. The only difference between the two pages was the headline and the form fields.

See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/11513

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Category: eCommerce Tests, Lead Generation TestsTags: , ,

New A/B Test for Your Vote: IMAGE TEST Gets 36% More Account Sign Ups

Which image, Sarah or Blair, got 36% more free account sign ups?

The only difference between the two pages was the image of the person. This test on Active Network’s RegOnline product is a follow-up to a previous test that we featured a few weeks ago.

See if you can pick the winner and then post your comments:
http://whichtestwon.com/archives/13382

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Category: Homepage Tests, Lead Generation Tests, Page Element Tests (Buttons, Images, Overlay, etc.)Tags: , ,

New A/B Test for Your Vote: BIG LIFT in Form Submits with Good Copy

Which copy got a 184% lift in lead gen form submits?

Note: Only the copy on the right side of this PPC landing page changed. The conversion action measured was submitting the form on the left side of the page.

Can you pick the winner? See how good copy can improve conversion rate. And don’t hold back on posting your comments: http://whichtestwon.com/archives/13348

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Category: Landing Page Tests, Lead Generation TestsTags: , , ,