Which page got a 5.21% lift in brochure request form submits for a Dutch company? (This A/B test alone helped increase their business by about 50,000 Euros this year.)
Note: the creative samples we have are in Dutch. Just in case you don’t read Dutch, we can tell you that Version A has testimonials and the word “optional” next to two form fields. Version B has intro text above the form, but no testimonials. The offers and number of form fields were the same for each.
Can you guess the winner? http://whichtestwon.com/archives/13726
By the way – this is our last test case study of 2011. So, happy holidays everyone!