December 2011

Which page got a 5.21% lift in brochure request form submits for a Dutch company? (This A/B test alone helped increase their  business by about 50,000 Euros this year.)

Note: the creative samples we have are in Dutch. Just in case you don’t read Dutch, we can tell you that Version A has testimonials and the word “optional” next to two form fields. Version B has intro text above the form, but no testimonials. The offers and number of form fields were the same for each.

Can you guess the winner?  http://whichtestwon.com/archives/13726

By the way – this is our last test case study of 2011. So, happy holidays everyone!

Which header got more orders per visit, the one with “Free Shipping on all ground orders over $99″ or the one without?

The test ran on every page of the Radical Golf Carts site and was between placing a prominent “Free Shipping” image in the header of every page vs. not having anything (Control).

Again, no peeking at the site ahead of time or risk ruining your Which Test Won voting kharma forever. But do vote and check out the results page because you’ll find a Continuous Improvement Process gem there.

See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/13649

Which page got a 28% lift in promo box clicks and an 11% lift in page views per visit?

Newspaper publisher McClatchy Interactive ran this test on their Kentucky.com site. (No peaking allowed. Vote first or forever tarnish your Which Test Won voting karma.) And just to clarify, by “promo box” we mean the small promotional features above or below the main story image.

We love this test because it features a content-driven site whose primary success measures are content engagement and visitor loyalty. (Don’t get me wrong, we love ecommerce and lead gen tests, too!)

See if you can pick the winner and then post your comments: http://whichtestwon.com/archives/13603