Can you guess which homepage sold more beer-making kits to Canadian consumers during this past holiday season?
This test was the result of a BIG copywriting conflict between the site’s founders. One was certain different homepage copy would increase ecommerce sales. His co-founders thought he was completely and utterly wrong. So, they ran this test….
BTW: It’s a newish site, and most traffic came from PR-driven media mentions. So, visitors had likely never been to the site before.
Take your best shot at guessing which version sold more beer kits and then post your comments: