Testing News Blog

February 2012

See the Top 39 Tests of 2012: Hall of Fame now open for you!

Yeah!  Our Online Testing Hall of Fame for 2012 is now open so you can see the Top 39 new tests of the year in detail, including creative samples and results:
http://whichtestwon.com/2012-online-testing-awards-winners

Includes landing page tests, ecommerce tests, lead generation tests and a search box design test that’s my personal favorite.

… and now my ‘Academy Award-style’ speech:

Thanks to our Awards sponsor Monetate for providing the support that allows everyone to submit entries without charge.

Creating this Hall of Fame was a *massive* effort, requiring weeks of flat-out work from our WhichTestWon content team including Justin Rondeau, Ron Perry and John Wilson.  Thanks guys, you can go have an early beer on me now.

I’d also like to thank everyone who’s entered our Awards and/or helped get the word out to your friends, colleagues and social media connections over the past three years.  You guys are a daily inspiration not only to us but also to your fellow marketers and analytics pros around the world.

This Hall of Fame will be entirely ‘open access’ for everyone
for the next 30 days.  Enjoy!

http://whichtestwon.com/2012-online-testing-awards-winners

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Category: Award Winners, Uncategorized

New A/B Test for Your Vote: Landing Page Copy to Increase Lead Gen

Do your headlines run to two lines on your landing pages? Click to see which headline treatment increased completed form fills by 38%.
http://whichtestwon.com/archives/14522

The complete Hall of Fame of the 37 winning tests from the 2012 Testing Awards goes live next week. In the meantime,here’s one of our (many) faves to wet your appetite.

On a side note, we think this is a great looking landing page and any of our readers looking for design inspiration should definitely check out this week’s test. (Don’t forget to leave us your thoughts in the comments section!)
http://whichtestwon.com/archives/14522

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Category: Lead Generation Tests, Uncategorized

New A/B Test for Your Vote: Link wording “read more” vs “find out more”

If you’ve ever agonized over email campaign button or link wording, you’ll love this test.  Can you guess which wording increased orders by 436%?

Fascinating tidbit: both versions had nearly identical clickthrough rates.  So, if the testing team hadn’t measured all the way through to orders, they would have never known which wording really rocked the bottom line.

Ok, so now it’s your turn to guess which version was the best (and be sure to post your comments as well.)
http://whichtestwon.com/archives/14273

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Category: Email Tests, Uncategorized