February 2012

Can you guess which button color increased page-wide clicks to a lead gen form by 37.8%?  Nothing else on the page changed — it was a pure and simple A/B test.
http://whichtestwon.com/archives/14227

This test should be fairly easy for you to guess correctly if  you’ve had much conversion optimization experience. No surprises. But, it’s awfully handy if you need “evidence” to convince a boss or client to let you gussy their button up a bit.

Enjoy http://whichtestwon.com/archives/14227

Can you guess which ecommerce cart design converted 5% more online sales for DELL?
http://whichtestwon.com/archives/13780

The carts are identical, except for the top nav bar.  One is very clean (in fact, nearly empty) while the other has several links.  I personally love a ‘clean vs clutter’ test, so this was great fun for me to vote on.

What do you think?

http://whichtestwon.com/archives/13780