Testing News Blog

March 2012

New A/B Test for Your Vote: California Closets’ Conversion Page Test

We were surprised by the 439% difference in leads generated between these two pages from California Closets®. Can you tell which one massively increased conversions?
http://whichtestwon.com/archives/15756

These pages were the final step in a 4 step conversion path for PPC traffic. Both pages are pretty well designed – probably nicer than 90% of the lead generation pages online today. So,it’s nice to see how much testing can help even when your site is not all that bad to begin with.

Here’s the link to vote – and then join the debate in our comments section:
http://whichtestwon.com/archives/15756

Side Note: We’ve only got 15 seats left for the Advanced Testing Workshop I’ll be leading in San Francisco in April. If you’re interested in attending, get more info and reserve seats at http://whichtestwon.com/training

Click here to comment

Category: Lead Generation Tests, Uncategorized

New A/B Test for Your Vote: Increasing Google PPC Ad Clicks

Recently, famous British Newspaper, The Telegraph, wanted to improve revenues from Google AdSense ads on their site.  So, they tested a wide variety of tweaked AdSense display designs.
Can you guess which design got more clicks?

http://whichtestwon.com/archives/14965

If your company runs PPC AdSense campaigns, this is a great benchmark test to show the best sites that your ads run on. Chances are these publishers may not realize they can a/b test Google ad design to improve your clicks (not to mention their revenues!)

So, vote for your favorite now, and then consider spreading the word to your AdSense publishing partners:
http://whichtestwon.com/archives/14965

Click here to comment

Category: Online Ad Test, Uncategorized

New A/B Test for Your Vote: Search Box Design Test – Traditional vs Web 2.0

Have you tested what your site’s search box looks like lately (or ever)? See if you can pick which search box design increased Dell’s revenue per visitor (RPV) by 6.3%.
http://whichtestwon.com/archives/14596

This week’s test pits a standard button with a copywritten call to action against the iconic ‘magnify glass’ search graphic. Which do you think pulled more visitors into using site search? (Note: on average, visitors who use your site’s search are more likely to convert afterwards.)

Now vote for your favorite and see which version lifted RPV.  We’d love to hear your thoughts on this test, so post your comments:
http://whichtestwon.com/archives/14596

Click here to comment

Category: Page Element Tests (Buttons, Images, Overlay, etc.), Uncategorized