Testing News Blog

April 2012

New A/B Test for Your Vote: Award-winning Lead Generation Test – 39% Lift

Does a clean entrance page or additional site navigation increase leads for Dell’s cloud computing solution? Can you guess which test won in this 2012 award-winning test?
http://whichtestwon.com/archives/14582

This section of Dell’s site has over 60+ pages of content to digest. Dell hypothesized that the additional nav would increase leads,and ran this test in order to find out if it would lift conversions or add too much clutter.

What do you think? Did this additional nav increase leads or confusion. Vote and tell us what you think:

http://whichtestwon.com/archives/14582

Click here to comment

Category: Award Winners, Lead Generation Tests, Uncategorized

New A/B Test for Your Vote: LinkedIn Subscription Offer Test – Does Dynamic Content or UI Familiarity Lift Conversions

This week’s test showcases a subscription offer page test by social media giant LinkedIn. Can you guess which of the radically redesigned pages increased subscription purchases by 20%?
http://whichtestwon.com/archives/16194

There are many differences between the two pages. The most notable is one page uses dynamic content to display specific call-outs based on user info & site location, and the other uses static content while maintaining the familiar LinkedIn UI.

Can you guess which page increased subscriptions purchases?
Vote and tell us what you think:
http://whichtestwon.com/archives/16194

Click here to comment

Category: social, Uncategorized

New A/B Test for Your Vote: Homepage Test – Do Geo-Targeted Call-Outs Increase Conversion … or Clutter?

This week’s test is a must-view for all sites getting traffic from more than one country. If you market globally (or want to someday) see if you can guess which homepage won the test:
http://whichtestwon.com/archives/16150

The pages were identical except for the addition of a dynamic text call-out targeted at international visitors. The country’s name was displayed based on the visitor’s geolocation.

Is it better to have a one-size-fits-all homepage or should you include additional targeted call-outs on your site?
Vote and tell us what you think:
http://whichtestwon.com/archives/16150

Click here to comment

Category: Uncategorized