May 2012

Have you ever debated what should be included in your site’s header? This week’s header test by Harry & David’s ecommerce store increased purchases by a double digit amount. See if you can guess which header did the trick…
http://whichtestwon.com/archives/16442

There were seven total elements tested: search box elements such as outline, highlight, and color; search term copy and location; and the look of the header’s cart icon.
See the creative samples and guess which one won. Let us know your thoughts in the comments.
http://whichtestwon.com/archives/16442

Landing page content is always a balancing act of not enough information vs. too much copy clutter. See whether longer or shorter copy increased sales by 62% on this landing page.

http://whichtestwon.com/archives/16365

This week’s case study is a clean A/B test – the versions are identical except one omits a FAQ section that had appeared below the fold. Note: Click twice on each images to blow them up to full size.

Can you guess WhichTestWon? Let us know your thoughts in the comments.
http://whichtestwon.com/archives/16365

Site navigation is something every website should be testing. This week’s Ecommerce Product Page test has some interesting results that should remind you to always be testing.
http://whichtestwon.com/archives/16321

This is a clean A/B test juxtaposing two product pages that are 100% identical except one version includes site navigation in the left hand margin and the other version does not.

Can you guess WhichTestWon? Let us know your thoughts in the comments.

http://whichtestwon.com/archives/16321