Testing News Blog

Category: B2B Marketing Tests

New A/B Test for Your Vote: Single vs Multiple Offers (37% Response Lift)
Date: 09/14/2011 Categories: B2B Marketing Tests, Postal Direct Mail
New A/B Test for Your Vote: Text link color test – red vs blue?
Date: 08/31/2011 Categories: B2B Marketing Tests
New A/B Test for Your Vote: Which PPC Landing Page Boosted B2B Purchases 38%?
Date: 08/17/2011 Categories: B2B Marketing Tests, eCommerce Tests, Landing Pages
New A/B Test for Your Vote: Google Tests Adding a Blue Box to Competing Page Elements
Date: 09/22/2010 Categories: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
New A/B Test for Your Vote: Which Copy on the Call to Action Button Wins?
Date: 09/15/2010 Categories: B2B Marketing Tests, Homepage Tests
New A/B Test for Your Vote: Email Newsletter Subject Line – Single vs Multiple Topics Mentioned?
Date: 07/28/2010 Categories: B2B Marketing Tests, Email Tests
New Test for Your Vote: B2B Copywriting Test ‘Enterprise’ vs ‘Corporate’
Date: 06/30/2010 Categories: B2B Marketing Tests, Landing Page Tests, Lead Generation Tests
Top 3 A/B Tests You Could Implement Today
Date: 06/17/2010 Categories: B2B Marketing Tests, eCommerce Tests, Landing Page Tests, Lead Generation Tests
Conversion Show Wrap-Up Report – Top 5 Testing Problems
Date: 05/12/2010 Categories: B2B Marketing Tests, eCommerce Tests, Landing Page Tests, Lead Generation Tests
New A/B Test for Your Vote: 13% More IT Pros Clicked Which Download Button?
Date: 04/07/2010 Categories: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
New A/B Test for Your Vote: Navigation Bar Wording
Date: 02/24/2010 Categories: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
New A/B Test for Your Vote: Which Hero Shot Got 37% More leads?
Date: 02/17/2010 Categories: B2B Marketing Tests, Landing Page Tests, Lead Generation Tests
New Test for Your Vote: Banner A/B Test Gets 65% Lift w/ 2 Simple Changes
Date: 12/16/2009 Categories: B2B Marketing Tests
Testing Awards Winners Gallery Now Live Online: 17 Case Studies for You
Date: 12/10/2009 Categories: Award Winners, B2B Marketing Tests, eCommerce Tests, Email Opt-In Form Tests, Homepage Tests, Landing Page Tests, Lead Generation Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
Classic Test for Your Vote: Multi-page vs. Single-page Forms?
Date: 11/11/2009 Categories: B2B Marketing Tests, Lead Generation Tests
New Test for Your Vote: Chasing After to Visitors Who Leave Your Page
Date: 10/21/2009 Categories: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)
Download Link for B2B Testing Webinar + Slides
Date: 09/25/2009 Categories: B2B Marketing Tests, Lead Generation Tests, Webinars
New Test for Your Vote: Subhead Copy = 23% Lift
Date: 09/16/2009 Categories: B2B Marketing Tests
New Test for Your Vote: Long vs. Short Headlines
Date: 07/29/2009 Categories: B2B Marketing Tests, Lead Generation Tests
New Test for Your Vote: Add an Overlay On Top of a Landing Page
Date: 07/09/2009 Categories: B2B Marketing Tests, Landing Pages, Page Element Tests (Buttons, Images, Overlay, etc.)
New Test for Your Vote: Pricing Options – Low vs. High?
Date: 07/01/2009 Categories: B2B Marketing Tests
Download links: Powerpoint slides + On-demand Testing Webinar
Date: 06/25/2009 Categories: B2B Marketing Tests, eCommerce Tests, Landing Page Tests, Webinars