Classic Test for Your Vote: Multi-page vs. Single-page Forms?
In honor of Veteran’s Day today, I’ve re-posted my favorite past test from June. The question: if you have a long application form (or registration form), should you keep it all on one page or should you break it up into a series of shorter pages? Click here to vote: http://whichtestwon.com/multi-page-form/
**New voting results are in: for the past three weeks I’ve asked site visitors to vote on which topic they wanted to hear Microsoft’s testing guru, Ronny Kohavi, present at our webinar next Wednesday. 59% of voters chose “Top 7 Testing Pitfalls” — so he’s prepping that speech right now.
P.S. Thanks to everyone who hotlinked to us this past week, especially Linda Bustos, Scott Miller, Amadesa, Out-Smarts Marketing Incorporated Blog, Wingify Conversion Optimization Blog, Marketing Beercast, Matt Pantaleone, Keith Hagen, Marco Massara, Heidi Ocker, Mark Comerford, Klara Hyper Island, Stany Vanden Eycken, Matt Kydd, Marc Bitanga, Mark Magnusson, Hugo Guzman, Yaniv Vararu, Pat Marcello, Melissa Mackey, Leighanne Stainer, Susan Shaffer, and John Yuill.
Click here to Twitter thisCategory: B2B Marketing Tests, Lead Generation TestsTags: multi page form
I hate to say it, but this is not a true test of Single page form vs. multi-page form.
There were just too many other differences between the forms and their pages for this to be an isolated review of these two types of forms.
The only true test would have EVERY other item on the pages identical. Then you would know.