Download Link for B2B Testing Webinar + Slides

In case you weren’t able to make it yesterday, I’ve posted a free on-demand version of our ‘B2B Marketing Tests’ webinar, plus a copy of the Powerpoint deck for you online.

We focused specifically on B2B lead generation landing pages and registration forms. Of the 5 case studies presented, my favorite was an AMAZING new test from Mac McIntosh where he removed the registration barrier completely from a white paper… but then got loads of prospects to sign up as leads on his Thank-you page that appeared *after* the download.

Such a great idea – I am absolutely going to test it myself and you should consider it too.

Yes, you may share this hotlink to the on-demand webinar and PDF with all your colleagues, Twitter-pals, blog-readers, etc. ‘B2B Marketing Tests’ webinar

Thanks — and enjoy!