Which Test Won Blog http://whichtestwon.com/blog Wed, 23 May 2012 16:47:31 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 New MVT Test for Your Vote: Harry & David’s Site-Wide Header Test http://whichtestwon.com/blog/new-mvt-test-for-your-vote-harry-davids-site-wide-header-test/ http://whichtestwon.com/blog/new-mvt-test-for-your-vote-harry-davids-site-wide-header-test/#comments Wed, 23 May 2012 16:47:31 +0000 RonP http://whichtestwon.com/blog/?p=764 Have you ever debated what should be included in your site’s header? This week’s header test by Harry & David’s ecommerce store increased purchases by a double digit amount. See if you can guess which header did the trick…
http://whichtestwon.com/archives/16442

There were seven total elements tested: search box elements such as outline, highlight, and color; search term copy and location; and the look of the header’s cart icon.
See the creative samples and guess which one won. Let us know your thoughts in the comments.
http://whichtestwon.com/archives/16442

]]> http://whichtestwon.com/blog/new-mvt-test-for-your-vote-harry-davids-site-wide-header-test/feed/ 0 New A/B Test for Your Vote: Long Copy vs. Shorter Copy Landing Page Test http://whichtestwon.com/blog/new-ab-test-for-your-vote-long-copy-vs-shorter-copy-landing-page-test/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-long-copy-vs-shorter-copy-landing-page-test/#comments Wed, 16 May 2012 13:43:53 +0000 RonP http://whichtestwon.com/blog/?p=761 Landing page content is always a balancing act of not enough information vs. too much copy clutter. See whether longer or shorter copy increased sales by 62% on this landing page.

http://whichtestwon.com/archives/16365

This week’s case study is a clean A/B test – the versions are identical except one omits a FAQ section that had appeared below the fold. Note: Click twice on each images to blow them up to full size.

Can you guess WhichTestWon? Let us know your thoughts in the comments.
http://whichtestwon.com/archives/16365

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-long-copy-vs-shorter-copy-landing-page-test/feed/ 0 New A/B Test for Your Vote: Surprising Ecommerce Page Results – Nav Bar Removal http://whichtestwon.com/blog/new-ab-test-for-your-vote-surprising-ecommerce-page-results-nav-bar-removal/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-surprising-ecommerce-page-results-nav-bar-removal/#comments Wed, 09 May 2012 13:42:30 +0000 RonP http://whichtestwon.com/blog/?p=759 Site navigation is something every website should be testing. This week’s Ecommerce Product Page test has some interesting results that should remind you to always be testing.
http://whichtestwon.com/archives/16321

This is a clean A/B test juxtaposing two product pages that are 100% identical except one version includes site navigation in the left hand margin and the other version does not.

Can you guess WhichTestWon? Let us know your thoughts in the comments.

http://whichtestwon.com/archives/16321

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-surprising-ecommerce-page-results-nav-bar-removal/feed/ 0 New A/B Test for Your Vote: TRUSTe Security Seal vs. No Seal – Which Form Got More Submits? http://whichtestwon.com/blog/new-ab-test-for-your-vote-truste-security-seal-vs-no-seal-which-form-got-more-submits/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-truste-security-seal-vs-no-seal-which-form-got-more-submits/#comments Wed, 02 May 2012 13:41:25 +0000 RonP http://whichtestwon.com/blog/?p=757 Have you ever wondered how important trust icons are on your lead generation forms? We’ve wondered the same thing! Can you guess which form got the most submissions?

http://whichtestwon.com/archives/16273

This is a straight forward A/B test pitting a short form with no trust indicator against one with the TRUSTe insignia. This was the ONLY element that changed on the page.

What do you think? Does the trust indicator add ‘peace of mind’ or cause confusion to the site’s visitors?

http://whichtestwon.com/archives/16273

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-truste-security-seal-vs-no-seal-which-form-got-more-submits/feed/ 0 New A/B Test for Your Vote: Award-winning Lead Generation Test – 39% Lift http://whichtestwon.com/blog/new-ab-test-for-your-vote-award-winning-lead-generation-test-39-lift/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-award-winning-lead-generation-test-39-lift/#comments Wed, 25 Apr 2012 20:47:40 +0000 RonP http://whichtestwon.com/blog/?p=744 Does a clean entrance page or additional site navigation increase leads for Dell’s cloud computing solution? Can you guess which test won in this 2012 award-winning test?
http://whichtestwon.com/archives/14582

This section of Dell’s site has over 60+ pages of content to digest. Dell hypothesized that the additional nav would increase leads,and ran this test in order to find out if it would lift conversions or add too much clutter.

What do you think? Did this additional nav increase leads or confusion. Vote and tell us what you think:

http://whichtestwon.com/archives/14582

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-award-winning-lead-generation-test-39-lift/feed/ 0 New A/B Test for Your Vote: LinkedIn Subscription Offer Test – Does Dynamic Content or UI Familiarity Lift Conversions http://whichtestwon.com/blog/new-ab-test-for-your-vote-linkedin-subscription-offer-test-does-dynamic-content-or-ui-familiarity-lift-conversions/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-linkedin-subscription-offer-test-does-dynamic-content-or-ui-familiarity-lift-conversions/#comments Wed, 18 Apr 2012 20:45:48 +0000 RonP http://whichtestwon.com/blog/?p=742 This week’s test showcases a subscription offer page test by social media giant LinkedIn. Can you guess which of the radically redesigned pages increased subscription purchases by 20%?
http://whichtestwon.com/archives/16194

There are many differences between the two pages. The most notable is one page uses dynamic content to display specific call-outs based on user info & site location, and the other uses static content while maintaining the familiar LinkedIn UI.

Can you guess which page increased subscriptions purchases?
Vote and tell us what you think:
http://whichtestwon.com/archives/16194

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-linkedin-subscription-offer-test-does-dynamic-content-or-ui-familiarity-lift-conversions/feed/ 0 New A/B Test for Your Vote: Homepage Test – Do Geo-Targeted Call-Outs Increase Conversion … or Clutter? http://whichtestwon.com/blog/new-ab-test-for-your-vote-homepage-test-do-geo-targeted-call-outs-increase-conversion-or-clutter/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-homepage-test-do-geo-targeted-call-outs-increase-conversion-or-clutter/#comments Wed, 11 Apr 2012 20:44:02 +0000 RonP http://whichtestwon.com/blog/?p=740 This week’s test is a must-view for all sites getting traffic from more than one country. If you market globally (or want to someday) see if you can guess which homepage won the test:
http://whichtestwon.com/archives/16150

The pages were identical except for the addition of a dynamic text call-out targeted at international visitors. The country’s name was displayed based on the visitor’s geolocation.

Is it better to have a one-size-fits-all homepage or should you include additional targeted call-outs on your site?
Vote and tell us what you think:
http://whichtestwon.com/archives/16150

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-homepage-test-do-geo-targeted-call-outs-increase-conversion-or-clutter/feed/ 0 New A/B Test for Your Vote: Text vs HTML Email – 303.8% Lift http://whichtestwon.com/blog/new-ab-test-for-your-vote-text-vs-html-email-%e2%80%93-303-8-lift/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-text-vs-html-email-%e2%80%93-303-8-lift/#comments Wed, 04 Apr 2012 20:42:14 +0000 RonP http://whichtestwon.com/blog/?p=738 Have you run an HTML vs. plain text email test lately? With the winning version here increasing revenue by 303.8% you may want to soon….  Can you guess which version it is?
http://whichtestwon.com/archives/15976

Both email versions shared an identical subject line, landing page, and offer, and both were sent to segments of the same list.

Here’s the link to vote – and share your comments:
http://whichtestwon.com/archives/15976

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-text-vs-html-email-%e2%80%93-303-8-lift/feed/ 0 New A/B Test for Your Vote: California Closets’ Conversion Page Test http://whichtestwon.com/blog/new-ab-test-for-your-vote-california-closets-conversion-page-test/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-california-closets-conversion-page-test/#comments Wed, 28 Mar 2012 20:40:21 +0000 RonP http://whichtestwon.com/blog/?p=736 We were surprised by the 439% difference in leads generated between these two pages from California Closets®. Can you tell which one massively increased conversions?
http://whichtestwon.com/archives/15756

These pages were the final step in a 4 step conversion path for PPC traffic. Both pages are pretty well designed – probably nicer than 90% of the lead generation pages online today. So,it’s nice to see how much testing can help even when your site is not all that bad to begin with.

Here’s the link to vote – and then join the debate in our comments section:
http://whichtestwon.com/archives/15756

Side Note: We’ve only got 15 seats left for the Advanced Testing Workshop I’ll be leading in San Francisco in April. If you’re interested in attending, get more info and reserve seats at http://whichtestwon.com/training

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-california-closets-conversion-page-test/feed/ 0 New A/B Test for Your Vote: Increasing Google PPC Ad Clicks http://whichtestwon.com/blog/new-ab-test-for-your-vote-increasing-google-ppc-ad-clicks/ http://whichtestwon.com/blog/new-ab-test-for-your-vote-increasing-google-ppc-ad-clicks/#comments Wed, 21 Mar 2012 20:37:56 +0000 RonP http://whichtestwon.com/blog/?p=734 Recently, famous British Newspaper, The Telegraph, wanted to improve revenues from Google AdSense ads on their site.  So, they tested a wide variety of tweaked AdSense display designs.
Can you guess which design got more clicks?

http://whichtestwon.com/archives/14965

If your company runs PPC AdSense campaigns, this is a great benchmark test to show the best sites that your ads run on. Chances are these publishers may not realize they can a/b test Google ad design to improve your clicks (not to mention their revenues!)

So, vote for your favorite now, and then consider spreading the word to your AdSense publishing partners:
http://whichtestwon.com/archives/14965

]]> http://whichtestwon.com/blog/new-ab-test-for-your-vote-increasing-google-ppc-ad-clicks/feed/ 0