How to Win the Office Politics Battle for Marketing Tests

As you prep for the four-day holiday weekend, we thought we’d share our free “Office Politics & Battling Budgets” PDF to help you jump start a testing program when you return.

If you’re unable to convince the stakeholders in your company to allow tests, it’s the perfect weapon for fighting (or rather, schmoozing) your way to testing success.

You’ll learn: how to create a 4-part presentation to convince the C-level; how to get IT on your side; and how to run a trial test.
http://whichtestwon.com/wp-content/uploads/2009/12/OfficePolitics.pdf

Enjoy – and see you next week when I’ll bring you a brand new test to vote on!

P.S. Thanks to the *loads* of people and blogs who linked to us and helped get the word out about WhichTestWon.com this past week, including Aaron Bradley, adamzais, Alex Hill, Andrea Guevara, Andy T, Angie Schottmuller, Anthony Onesto, Arnout Drenthel, Barbara Bracquiné, Benjamin Dyer, Beny Schonfeld, Billi Ryan, BrianWhite, Carl Schmidt, celutona, Chloe Wood, Chris Wills, Cynthia Lapratte, Dan Barbata, Datarati, dbranthaver, dennisvdheijden, DiamondWebConversion, Dianna Huff, Doug Hudiburg, Ed Borasky, Ed Cox, Egghead Design Ltd, Elastic Path, Ellen Forbes, Fav Tweeps, Filippo Scrocco, Francois, Gahlord Dewald, Geoff Auckett, Gerri Bauer, Gold Star Taxes Inc., gummisig, GustaafVocking, ion interactive, J. Janssen Steenberg, Jacob Schorer, janet muto, Jaume Gomà, Jenny Lemmons Magic, Jessica L. Howe, Jessica Mercado, johnyuill, Jon Curry, Jonas Felipe, Jonathan Stoikovitch, Josh Summerhays, Julia Peavy, Karsten Lund, Kat Gritzmacher, Katie Delahaye Paine, Kirsten DiChiappari, Landing Page Tips, Larry Bruce, Lavon Temple, Linda Bustos, Liz Micik, Maria Reyes-McDavis, Marketing Filter, Marketing Results, Massimo Paolini, Mathijs v/d Linden, Matías Candal, Megan Petersen, Melody Lentsch, Michael Stobo, Michel Fortin, Michel Toutenhoofd, Mickael Bentz, Naomi Niles, Nick King, Nirav Ranpuria, Pat Marcello, Patricia Hader, Patrick Bakker, Pedro Jesús González, Piet van Looij, Ralph Van Coillie, Rebecca Le Grange, Reedge, Restupinian, Richard Ingersoll, Rick Whittington, Rob Stocks, Rob Walter, Robert Mangiafico, Robert Seres, Roberta Rosenberg, Ross Schmadebeck, Ryan Oelkers, Salvatore McDonagh, Sam Whitmore, Sarah Naeher, Scott Norquest, Sean Triner, SecondBot, SeoDigerati, SEVendetta, Søren Vedel Troelsen, Stan DeVaughn, StephanePaul, Steve Lampert, sue Jespersen, Susan Shaffer, T.Ogawa, Tundra Interactive!, Ulsana, vadskaer, Vanessa Bright, Web Design Filter, Will Scully-Power & Wingify.