Do you ever worry that your offer page is too boring looking? What works better – a plain vanilla info page or a jazzed up marketing page? See the two creatives and pick which one you think got 13.4% more download button clicks.
Hint: the audience for this test were IT professionals. They’d already come through the site homepage before they hit this one. So, when you vote, try to put yourself in their mindset.
(You know, I’ve always felt that marketing and page design have a great deal in common with the acting profession. To do well, you have to put yourself thoroughly into the mind of the prospect, and see the page through their eyes instead of your own.)
P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially David Travis, Adam Williams, Robert Brady, WEBrulz, Online Marketing Blog, Cris Rominger, Susan Shaffer, Caryn Ginsberg, Wagneropera.net, Per-Erik Skramstad, PLS Launch Solutions, Jeremy J. Brown, HEAJ – WEB, CopyClips, and Wassp’s Blog.