New A/B Test for Your Vote: 2010 Olympic Store Design – Clean vs Cluttered?

Which works best — cleaner or more cluttered design? Check out this real-life a/b test conducted on Vancouver’s 2010 Olympic Store this February and pick the page design you think is best.

By the way, if you are a fan of persona-based design, I’d say these test results are highly indicative that we all need to consider it.

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Adwords4u, eMarketing, Gaston Bercun, RyoTakeuchi, @imediainc, Christoffer Luthman, yujiishikawa, Eirik Hafver, landingpagetips, Caryn Ginsberg, Barbara Young, Kim Toomey, Larry Sivitz, Erin Semet, Catherine P., Suze Taylor, UXfeeds, Susan Shaffer, Wesley Day, Ron Sparks and Qube Media Blog.