New A/B Test for Your Vote: Abandoned Cart Email Reminder – 36% gain

Click to cast your vote on this week’s test – which email offer sent to Movies Unlimited shopping cart abandons resulted in a whopping 36% sales gain?

This was an email template test — so the site is seeing an ongoing bottom-line gain from it as the campaign continues to go out to new
abandons routinely.

Plus, there’s a cool twist to the results because the email that got the most initial clicks was NOT the winner! Anyone choosing test winners based on button clicks alone, needs to see these results.

I’m looking forward to everyone’s comments about this week’s test. Come, vote, and join the conversation at: http://whichtestwon.com/archives/4101

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially Marketing Vox,
Lyena Solomon, Greg Thomas, Neuromarketing Blog, M3Digital, Cody De Vos, Anna Talerico, ion interactive Post Click Marketing blog, Jeff
Doan, Lori Harris, Daniel Foster, TechSmith, Landing Page Tips, Email Marketing, Megan Bozman, Jeff Peden, Stu McLaren, Michelle MacPhearson, Jason Randle, Julie Perry, Lisa Hartwell (several), Tim Watson, Crys Williams, Sam Pederson, Stuart Ayling, Remco Aalbregt, Bruce Greig, Joanna Martin, Sarah Cairncross, Rob Willox, Charles Neville, Chantelle Flannery, Susan Shaffer, Shock Marketer, Jeremy J. Brown, Judy Seiler, Friendly Billing, Stefan Debattista, Anna Yeaman, Gavin Bonthron, Michelle MacPhearson, Colin Y.J. Chung, Will Scully-Power, Emer Kirrane, Chris Khalil, Rudi Shumpert, Charles Thrasher, Nancy Schwartz, Marketing Filter, Web Design Filter, and Matthijs van Engelen.