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New A/B Test for Your Vote: Award-winning Lead Generation Test – 39% Lift

Does a clean entrance page or additional site navigation increase leads for Dell’s cloud computing solution? Can you guess which test won in this 2012 award-winning test?

This section of Dell’s site has over 60+ pages of content to digest. Dell hypothesized that the additional nav would increase leads,and ran this test in order to find out if it would lift conversions or add too much clutter.

What do you think? Did this additional nav increase leads or confusion. Vote and tell us what you think:


Category: Award Winners, Lead Generation Tests, Uncategorized

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