New A/B Test for Your Vote: DHL Tests Male vs. Female Image on PPC Landing Page

See what happened when mega shipping company DHL Express tested a male vs. female image in the page header of a PPC Landing Page targeted at Norwegians. Click here and vote on this week’s test.

Note that the ONLY difference between the two landing pages is the image of the male or female courier. The goal was to find out which image appealed most to Norwegians: the one that most resembled local couriers (the man) or the one that didn’t resemble local couriers (the woman).

Don’t forget to share your insights and comments after you vote: http://whichtestwon.com/archives/7061

Great News! We just launched our 2010 Testing Awards! Deadline: Feb. 7. For those who care to earn some “Testing Superstar” fame you can find out more here: http://whichtestwon.com/about-testing-awards

Entry is easy. Just fill out a simple Nomination Form.

P.S. Thanks to the *dozens* of people and blogs who linked to us  and helped get the word out about WhichTestWon.com this past week, including Abey John, Achean Limited, Adam Detrick, Adam Munsterman, adamzais, Al Mackay, Amanda M., Amy Lindahl, Analytic Bridge, André Luiz, Angela Daniels, Angie Nikoleychuk, Angie Schottmuller, Anna Gervai, Anthony Onesto, BO.LT, Bob Burch, breffni, Brendan Hughes, Brenna Holmes, Brian Hansford, Brian Karbel, Bruce Moore, Candi On Content, Carl Schmidt, Carlos Grotger, Chris Pannell, Corey Ganzman, Dan Marks, Dan Wiltse, dangeaves, Daniel Dessinger, Daniel Schwartz, Datarati, David Evans, david pavlicko, Deborah OMalley, Drew Harding, droudable wirehead, Dwipal Desai, Elastic Path, Elena Gerstmann, Elise M. Phillips, Email Marketing, Erin Whalen, Fiona Cole, Frédérick Parent, Gary McClurkin, Geni Whitehouse, Gill Dawson, Gilles de Sitter, Gordon_newman, GuidoPostma.nl, Hile Design, Inman News, ion interactive, JaapJS, Jackson Lo, Janet Aldrich, jchiavas, jeannehopkins, Jelle Annaars, Jereme Wong, Jeremy Conant, Jessica Collier, JF Monfette, John Bromels, John Cecil, Jonathan Dean, Jussi Mäkinen, Karl Gilis, karorynka, Kate Morris, Kazumasa Harumoto, Kelly Barlow, Kiss Péter Zoltán, Kristiaan Kremer, Kristina Stiffler, Landing Page Tips, Laura Mitchell, Laurent EDEL, Lavon Temple, Leandra Soares, Len Shneyder, Liam Lally, Googler, Linda Bustos, Loren Sanders, Lynn Goehring, Macully Clayton, Made You Look Copy, Margaret Angell, Marielle, Marilyn Kay, MarketingThatWorksTV, Massimo Paolini, Mathijs v/d Linden, Matías Candal, Matthew Curry, Meg Walker Robinson, Megan Anderson, Megan Jones, Megan Petersen, Meghan Avijaykumar, Melody Lentsch, Michel Fortin, Mike McKee, Mikel Perez Isasi, Naomi Niles, New Leaf Interactive, Niels Langeveld, Nirav Ranpuria, Olesya Moskotova, One Minute Web, optivo , P. Joy Siegel, Padi Code, Pat Marcello, Patrick Beezy, Paul Glenn, Paul Rouke, Pedro Jesús González, Petr Havlik, Philippe Morin, Raymond Wong, Richard Ingersoll, Rob Paredes, Robert Estupinian, Ron Gidron, Ross Schmadebeck, Sami Suni, Sarah Fatima Parsons, Sarah L Mackenzie, Sarah Naeher, Sebastien Yanni, Sergey Chernyshev, Stephen Cobb, Stephen Wade, Steve Dwyer, Steve Wellsborough, Susan Shaffer, Tanya Watson, Team Monetate, The Fiddler Group, TMG Custom Media, Todd Follansbee, Ulrike Singer-Bayrle, Unica, Vanessa Bright, Visitor Centric, Web Performance Today, Will Scully-Power & Yuri Schouten.