New A/B Test for Your Vote: Email Newsletter Opt-in Form Gets 52.8% Bump

Who wouldn’t like 52.8% more email opt-ins?  This a/b test for The New York Public Library proves a few design changes can make a world of difference. Click to see if you can guess which version won.

A quick side note: We love your comments.  Everyone learns so much from the lively conversation in the comments under “test results.”

In fact, a couple of months ago, I gave our Senior Reporter Natalie Myers an incentive to publish tests that are ‘comment-worthy’: she’ll get a bottle of fine champagne every time the site garners another 1,000 comments.  With your help, this may be the week she’ll land her first bottle. Luckily there’s a fine wine store right next door to our offices.  The split second WhichTestWon hits 1,000 comments, she’s running over there!

Then she’ll Twitter @WhichTestWon to let everyone know which bottle she selected

So, take a look at this week’s test, and then if you feel so moved, please do leave a comment.  http://whichtestwon.com/archives/4727

P.S. Thanks to the *oodles* of people who linked to us and helped get the word out about WhichTestWon.com this past week, including Search Engine Land, Richard Cotton, Partnercentric Blog, ClickThrough Blog, Gawong.com, Rich Geasey, Paras Chopra, Seattle Internet Marketing Group, TG SEO blog, SEO-Tutorials.net, digitalmarketingtalk.co.uk, ITegrity, Byte Right Domains, india sem, SEOBuzz, AllAboutServer, w3c tags, TechNetSource.com, Bill Strawderman, Nathalie Allard, Karl Gilis, Greg Thomas, Joe Morgan, James Shaw, Diane Toomey, Lynda Chiotti, Will Dymott, Michel Tel, Carrie Hill, Naomi Niles, Blizzard Internet, Els Aerts, Marketing Filter, Martin Duys, Nicole Filiatrault, Jeffery James, Paul Gailey, Michael Bowen, Lynn Koves, Daniel Redman, Shelby Sanchez, Aimee Kessler Evans, Jami Mullikin, Melody Tune, Kat Gritzmacher, Brenna Holmes, Phelan Riessen, Graham Hunt, Avital Ash, Matthieu v/d Bogaert, Christopher Penn, Susan Shaffer, Marcelo Perrone, Nate Hagerty, Brenna Holmes, Partnercentric blog, Peter Daly, Mercury, UX Feeder, Dan Ross, Dave Fisher, Lori L. Jacobwith, Carla Olson, Dries Bultynck, Lorraine Arams, Abdul Farooqi, Gary Robinson, Oli Gardner, Victor Torres, Joaquin Jimenez, and SJ Petteruti.