New A/B Test for Your Vote: Email Newsletter Template

Can you guess which newsletter template got nearly 12% more clickthroughs? The changes are subtle, but they definitely made an impact.

Let’s face it, 95% of marketers probably don’t bother to test their email templates ever … even though email contributes significantly to the bottom line (especially considering its low cost.) This makes me nuts!

Testing your email template is fairly quick, easy, and cheap. I hope this week’s test inspires a few marketers to consider doing it. OK, my little rant is over Click over to see this week’s test here.

P.S. Thanks to everyone who linked to us and helped get the word out about WhichTestWon this past week, especially JulienBagein.com, IM Warfare’s forum participants, Patrick Neeman’s Usability Counts, Susan Shaffer, Greg Power, Karen Rustad, Robert Spangler, Pablo Donoghue, James Bethesda, T3, Pritesh Patel, IxD Studio, Els Aerts, Landing Page Tips, UX, UX Booth blog, Web Resources blog, Jeff Sexton Writes blog.