New A/B Test for Your Vote: Email Subject Lines

Can you tell which email subject line got a lower open rate… but a higher clickthrough rate? The email messages were absolutely identical – only the subject lines differed: http://whichtestwon.com/archives/11217

BTW: If you’ve ever tried to figure out how to get more people to respond to a survey, this test is perfect for you: http://whichtestwon.com/archives/11217

Quick correction: We had an incorrect sample for last week’s a/b test (the two letters from a hospital.) Turns out the requested donation amounts were the same for both versions. We posted the correct sample last Friday, and adjusted the write-up accordingly. It’s rather good news, because it’s now a much ‘cleaner’ test. If you’d like to revisit this test, it’s at: http://whichtestwon.com/archives/11177

P.S. Thanks to all the folks who linked to us and helped get the word out about WhichTestWon.com this past week, including Adam Liversidge, Alan McGee, Allan Vest, Andrea Beck, Andy T, Angie Nikoleychuk, Azam Corry, Bas says Hi, Blizzard Internet Marketing, Bob Hebeisen, Cardinal Path, Cendi Cott, Chris Johannessen, Conversion Conference, Dan Norris, Diamond Web Conversion, Diarmad McNally, Divadani Ltd., Donna Baier Stein, Emily Dick, Erno Hannink, ESP’s, Fusionbox, Global Poll, Hank Hoffmeier, House of Kaizen, Ion Interactive, J. Janssen Steenberg, Jake Robertson, Jamie Lee Jacobsen, Jason Aloia, Jeroen Goddijn, Jesse Nogel, Jim Kinloch, Jim Logan, Jim Rudnick, Joanna Pineda, Kellye Wishard, Landing Page Tips, Laurie Pringle, Lisa Sargent, M. Jones, Matt Fiore, Matthieu Dejardins, Media Shark Inc., Michael Fortin, Naomi Niles, Nick Iyengar, Paden Followwill, Pamela Grow, Paul Gailey, Penny Ashley Lawrence, Raquel Hirsch, Richard Farr, Robert Lang, Ron Stauffer, Jr., Rona Kilmer, Spikemail, Telecom S. Agents, Test & Optimize, The Agitator, The Measurement Standard, Tim Tabaka, Tina Stelzer, TMG Custom Media, Vanessa Long, Website Help Blog, and Yasmin Bendror.