New A/B Test for Your Vote: Google Tests Adding a Blue Box to Competing Page Elements

What difference does a blue box make? For Google, it increased conversions 50.5% — which is a lot considering the gobs of  traffic Google gets. Check out this week’s test and tell us why you voted for the winner or loser.

Keep in mind the goal of the test was to encourage visitors to install a Google Maps driving directions gadget on their website. People who landed on this page were most likely to be business owners looking to add a driving directions feature to their site.

Please post a comment after voting and tell us what you thought about the test this week. http://whichtestwon.com/archives/5161

Also, if you happen to be attending the Minnesota Interactive Marketing Association’s annual summit next Tuesday, September 28, feel free to flag me down and say hi. I’ll be speaking at 11 a.m. at a “Geek Out” session about testing and again at 3:30 p.m. on a panel about PPC optimization.

P.S. Thanks to *SO MANY* people who linked to us and helped get the word out about WhichTestWon.com this past week, including Adam Zais, Agnes Dobrowolski, Agnes Huttinga, Alexis Antonelli, Alexis Rodrigo, Anita Johnson, Anna Gervai, Ard-Jan Bredewout, Bill Ludwig, Bob Johnson, Breanna Holmes, Brian Cray, Brian Massey, Camila Caporar, Candi on Content, Caroline Bartholomew, Charles Meaden, Cid Boechat, Clearlink Communications Conversations-Arik Hanson, Company Information, Curiosity Rules, D. Stuart White, Daniel  Zadoff, Dave Lorrez, David Wood, dbranthaver, Delia Ene, Diana Huff, Don Rua, Doppelpager, Elastic Path, Elizabeth Ball, Erno Hannink, free.naplesplus.us, Geni Whitehouse, goodnewscowboy, Greg Meyer, Henrique Garcia, Howard J Sewell, Ian Daniels, Ishaka Greenwell, Jackie Wheeler, James McQuarrie, James Shaw, Jente, Jessica Mercado, Jimmy Chandler, Kati Herranen, Kaysi Leiterman, Kurtis Johnson, Landing Page Tips, Laura Callow, Laura Mitchell, Leigh Anne Reynolds, Leonie Millenaar, links.kburke.org-Kevin Burke, Lisa Raehsler, Luke Oatham, Marketing Experiment 52-Michelle WicMandy, Mary Lojkine, Mat Fray, Mathijs v/d Linden, Maureen Thorne, Melody Lentsch, Mequoda Daily, Mollie King, Niki Payne, Nora Guy, Patrick Bakker, Paul Olyslager, Per Esmann Jensen, Per Fossum, Peter Charalambos, Peter McNamara, Philippe Morin, PPC-Coder, Quick Books Canada, Rebecca Povio, Rick Perreault, Ricky Juarez, Roberta Rosenberg, Ross Schmadebeck, Roswell Balentien, Shelby Sanchez, Social Media Blitz, Steve Lampert, Susan Shaffer, Taco & Mieszko, Todd Moy, Tomas, Tony McCune, userfocus, Vincent Ammirato, Vincent Heidinga, Vlad Neldelcu, Vladimir, VWO split testing, web media, White Hat, Black Belt- Becky, YouDot.



September 22, 2010 | Posted by admin | Click here to Twitter this
Category: B2B Marketing Tests, Page Element Tests (Buttons, Images, Overlay, etc.)