New A/B Test for Your Vote: Long Copy vs. Shorter Copy Landing Page Test
Landing page content is always a balancing act of not enough information vs. too much copy clutter. See whether longer or shorter copy increased sales by 62% on this landing page.
This week’s case study is a clean A/B test – the versions are identical except one omits a FAQ section that had appeared below the fold. Note: Click twice on each images to blow them up to full size.