New A/B Test for Your Vote: Long Copy vs. Shorter Copy Landing Page Test

Landing page content is always a balancing act of not enough information vs. too much copy clutter. See whether longer or shorter copy increased sales by 62% on this landing page.

This week’s case study is a clean A/B test – the versions are identical except one omits a FAQ section that had appeared below the fold. Note: Click twice on each images to blow them up to full size.

Can you guess WhichTestWon? Let us know your thoughts in the comments.

May 16, 2012 | Posted by admin | Click here to Twitter this
Category: Landing Page Tests, Landing Pages, Uncategorized

Join the conversation:

(Privacy Assured)
  1. Comment moderation is enabled, We'll do our best to approve comments asap.
  2. If you have any trouble submitting comments, please send me an email (